AI is making everything sound the same, so how can brands stand out?

As AI-generated content becomes commonplace, Xanthe argues that brands need to hold on to the fact they are talking to humans and that personality matters.

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Fourth Day does Tech Week New York!

Fourth Day headed stateside to take part in Tech Week New York – a week-long series of events that brings together and celebrates the tech community.

The Importance of Content to your New Website

Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...

Rethink your content's headline

6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!

FOURTH DAY MEETS... BAZINI HOPP

We’ll be hearing from fellow PRs and agencies from around the globe as they share insights on hot topics, industry trends and much more.

SIX YEARS OF SASCON: SEARCH, ANALYTICS AND SOCIAL

Now in its sixth year, SAScon returned to MMU Business School last week to bring together keynotes, speakers and debates across search, analytics and social.

SAScon Day 2

On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon. This was my first experience of the digital event and I definitely wasn’t disappointed.

ARE YOU READY FOR TMRW?

Last Wednesday saw the launch of the TMRW conference – a brand new one-day event in Manchester that promised organisations the opportunity to find their next technological edge.

FANCY JOINING FOURTH DAY FOR A SLEEPOVER? BYTE NIGHT 2015 GETS UNDERWAY!

For the third year in a row I’m honoured to be part of the board helping to bring Byte Night to the North West.

PRs gather to celebrate the best in North West

Last week, the Fourth North team headed to Barclay’s Manchester tech hub, the ‘Escalator,’ to catch up with fellow PRs, share the latest goings-on, and listen in on a series of industry talks.

What I didn't know about content marketing

Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.

Fourth North gets creative

Last week, the team at Fourth North headed off for the second in a series of creative PR and content services brainstorms.

Q&A: Lisa Henshaw

Welcome back to our Q&A blog! This month we're in our London office to find a out a little bit more about Associate Director, Lisa Henshaw! Lisa focuses on our charity PR...

OUR FRENCH OFFICE HITS THE MEDIA HEADLINES WITH PR RESEARCH

Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.

Autumn newsletter 2014

Time is flying by at Fourth Day and Quatrième Jour – we can hardly believe it’s mid-November already!

Byte Night Bake Sale!

As the Byte ‘Night’ itself approaches, the team here at our Manchester PR agency shut down their emails and put on their chef hats for a cake sale fundraiser.

Paul Q&A

Welcome back to our Q&A blog! This month we quizzed Paul Maher, who heads our content marketing department up in Manchester.

Byte Night builds momentum

Last week the Fourth North team attended the latest Byte Night photo shoot which, once again, saw business professionals do a spot of ‘pyjamming’.

Kate Q&A

Welcome back to our Q&A blog! This month we're in the London PR agency office to quiz our brilliant office manager - Kate Hoggard