Rob Waugh, journalist & panellist for Fourth Day's latest edition of Honest Talks: Truth, trust and downright lies - a panel discussion on misinformation in business.
Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?

Welcome to our new Africa office
Welcome to our new office in Africa! We’re delighted to give you a sneak peak of our new office in the Maarif area of Casablanca. Another stage of our Moroccan expansion complete!
Is Manchester a city of braggers?
Well not enough, according to BusinessCloud’s Manchester Tech (#mcrtech) event this morning. The view from host offices KPMG was fab by the way...
An evening with Watson – how Artificial Intelligence is impacting marketing
Working in B2B tech PR requires you to be aware of all the major trends happening in technology – and how these could affect clients.
LinkedIn is changing: here’s what you need to know
If you’ve been on LinkedIn in the last week, you might have noticed that things look a bit different. This is because the platform is currently rolling out a series of changes...
How working as a PR in Germany compares to the UK
We asked our man in Germany, Danny Stephens, how PR activity varies in Europe’s largest economy and how his work life in Berlin compares generally to his experiences in the UK.
Get your PR approach right for the German business market
Successfully expanding into any new territory requires a good understanding of the culture of the country you’re entering. This is certainly true with Germany.
An inspiring morning with Girls Out Loud
Last summer, Fourth Day director, Nikki and I were at a Forever Manchester event where we heard Jane Kenyon, founder of Girls Out Loud...
What’s left for print media?
I attended a media briefing just before the holidays led by Zach Leonard and Christian Broughton, the MD and Chief Editor of the Independent Digital, who...
NRF's BIG Show – what you need to know
January is always the month I vow to fill my diary with as many networking events as I can pack in. So far so good, although one which might be a stretch to make ...
Media relations in Morocco: 4 key trends
Media relations is evolving and the boundaries of its reach are constantly being pushed, due in part to the growing power of digital and social media.
Africa tech PR training for Moroccan start-ups
I recently ran a workshop for Moroccan start-ups in Casablanca, at incubator hub Technopark, where we helped participants to put together the foundations of a Africa Tech PR strategy.
Do you really need a PR agency?
It might sound like commercial suicide for us to question whether you need to hire a PR agency. But as well as wanting to grow our business...
Sky’s the limit for Tech North’s Northern Stars
Tech North’s Northern Stars has been around for a while, and while my colleagues have always raved about it, I’ve failed to make it down every year. But this year there were no excuses.
PR, the pound and politics – Fourth Day returns from its US adventure
We’ve just about recovered from our five-week stint in New York and Boston. It was a great chance to catch up with clients and partners.
A postcard from New York
A POSTCARD FROM NEW YORK
It’s hard to believe it’s been seven whole days since we arrived in New York. It’s been a great first week catching up with partners...
'A journey of change'- creative Manchester's path to digital prosperity
'A journey of change'- creative Manchester's path to digital prosperity
Here at Fourth Day, we like to get out and about. Our latest outing – Creative Manchester, a debate about the city’s future creative sector.
I’m an English (wo)man in New York
The Fourth Day team will be spending five weeks stateside, attending events like New York Tech Week, as well as meeting partners, clients and friends of Fourth Day.
A second date's on the cards for Fourth Day's start-up event
A second date's on the cards for Fourth Day's start-up event
At Fourth Day, we pride ourselves on getting out and about to a fair few networking events