The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.

An inspiring morning with Girls Out Loud
Last summer, Fourth Day director, Nikki and I were at a Forever Manchester event where we heard Jane Kenyon, founder of Girls Out Loud...
What’s left for print media?
I attended a media briefing just before the holidays led by Zach Leonard and Christian Broughton, the MD and Chief Editor of the Independent Digital, who...
NRF's BIG Show – what you need to know
January is always the month I vow to fill my diary with as many networking events as I can pack in. So far so good, although one which might be a stretch to make ...
Media relations in Morocco: 4 key trends
Media relations is evolving and the boundaries of its reach are constantly being pushed, due in part to the growing power of digital and social media.
Africa tech PR training for Moroccan start-ups
I recently ran a workshop for Moroccan start-ups in Casablanca, at incubator hub Technopark, where we helped participants to put together the foundations of a Africa Tech PR strategy.
Do you really need a PR agency?
It might sound like commercial suicide for us to question whether you need to hire a PR agency. But as well as wanting to grow our business...
Sky’s the limit for Tech North’s Northern Stars
Tech North’s Northern Stars has been around for a while, and while my colleagues have always raved about it, I’ve failed to make it down every year. But this year there were no excuses.
PR, the pound and politics – Fourth Day returns from its US adventure
We’ve just about recovered from our five-week stint in New York and Boston. It was a great chance to catch up with clients and partners.
A postcard from New York
A POSTCARD FROM NEW YORK
It’s hard to believe it’s been seven whole days since we arrived in New York. It’s been a great first week catching up with partners...
'A journey of change'- creative Manchester's path to digital prosperity
'A journey of change'- creative Manchester's path to digital prosperity
Here at Fourth Day, we like to get out and about. Our latest outing – Creative Manchester, a debate about the city’s future creative sector.
I’m an English (wo)man in New York
The Fourth Day team will be spending five weeks stateside, attending events like New York Tech Week, as well as meeting partners, clients and friends of Fourth Day.
A second date's on the cards for Fourth Day's start-up event
A second date's on the cards for Fourth Day's start-up event
At Fourth Day, we pride ourselves on getting out and about to a fair few networking events
The battle for Germany’s tech capital
For a start-up in Germany, the choice between Berlin and Munich is strategic one which will affect your public identity…
Report
Influence Prospects using LinkedIn
If you’re looking to influence prospective clients, partners or future employees, LinkedIn’s a bit of a no-brainer. With more than 100 million active users, it’s much more than a careers site.
Report
The Purpose of PR Survey 2016
PR is an ever-evolving discipline. The changes over the past decade have been unparalleled, brought about by the emergence of new media and the decline of traditional.
A Breath of Fresh Air at Wuthering Bytes
Last week’s Friday morning was a break from my usual routine. Instead of heading to Manchester’s Northern Quarter to finish off the week’s work...
A huge willkomen to our Fourth Day Germany PR office
A huge willkomen to our Fourth Day Germany PR office
We are celebrating the official opening of our PR office in Germany
Fourth Day is proud to present ‘Start-up Speed-dating!’
Here at Fourth Day, we’re delighted to announce the launch of a brand new event! Start-up Speed-dating is an event for start-ups...