False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.

What we can all learn from technology start-ups
‘No two days are the same’ is a bit of a cliché in the world of PR but a cliché for a reason.
A whirlwind week at Fourth Day
Last week was something of a whirlwind at Fourth North. From catching up at meetings in London, the Midlands and Manchester...
Social, award-nominated and international PR - highlights from Fourth Day's offsite January 2016
We’ve recently returned from our company offsite in Berlin. It was our biggest to date, with 16 of us coming together to share the best of our work in 2015, our plans...
Fourth Day meets... my2be
my2be is an online social network for students and professionals. Wherever you are in your career, we help you to reach the next stage through networking, advice, and mentoring.
Our French office hits the media headlines with PR research
Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.
DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?
When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.
#BEINGB2B KICKS OFF IN MANCHESTER!
We launched our new event series aimed at B2B PRs last night and it was great to see so many of the Manchester community turn out for it.
Fourth Day does Tech Week New York!
Fourth Day headed stateside to take part in Tech Week New York – a week-long series of events that brings together and celebrates the tech community.
Report
The Importance of Content to your New Website
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
Rethink your content's headline
Rethink your content's headline
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
This week, we’re delighted to welcome the first in the series of international guest blog posts.
FOURTH DAY MEETS... BAZINI HOPP
We’ll be hearing from fellow PRs and agencies from around the globe as they share insights on hot topics, industry trends and much more.
SAScon returned to MMU Business School last week
SIX YEARS OF SASCON: SEARCH, ANALYTICS AND SOCIAL
Now in its sixth year, SAScon returned to MMU Business School last week to bring together keynotes, speakers and debates across search, analytics and social.
SAScon Day 2
On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon. This was my first experience of the digital event and I definitely wasn’t disappointed.
Last Wednesday saw the launch of the TMRW conference
ARE YOU READY FOR TMRW?
Last Wednesday saw the launch of the TMRW conference – a brand new one-day event in Manchester that promised organisations the opportunity to find their next technological edge.
I’m honoured to be part of the board helping to bring Byte Night to the North West
FANCY JOINING FOURTH DAY FOR A SLEEPOVER? BYTE NIGHT 2015 GETS UNDERWAY!
For the third year in a row I’m honoured to be part of the board helping to bring Byte Night to the North West.
PRs gather to celebrate the best in North West
Last week, the Fourth North team headed to Barclay’s Manchester tech hub, the ‘Escalator,’ to catch up with fellow PRs, share the latest goings-on, and listen in on a series of industry talks.
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Fourth North gets creative
Last week, the team at Fourth North headed off for the second in a series of creative PR and content services brainstorms.