The blurred lines between personal and brand reputation

Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.

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Why the BBC is looking for female brains

Here in Manchester we’re incredibly lucky to have both MediaCityUK, on our doorstep in Salford, and an exciting tech scene.

Connect with your LinkedIn readers.

Here are our five top tips that will help you connect with your LinkedIn readers.

SXSW 2017: taking a look at the latest tech innovations

Last week, Fourth Day took the gruelling two-minute walk to our neighbour Porter Novelli’s office, based in London’s Bankside, to hear an inspiring panel of speakers deconstruct SXSW 2017.

Female empowerment with girls out loud

Female empowerment with girls out loud, a 12-month Big Sister programme

Tech and the changing face of PR and marketing

I always look forward to a visit to KPMG because, well, the views over Manchester offer a pretty nice spot to have your morning coffee.

What BBC journalist James Longman looks for in a story

Fourth Day recently attended a media briefing with the BBC journalist James Longman. A member of the Foreign Affairs team and correspondent for the Victoria Derbyshire programme...

Beamed Sound, Fight Clubs and the Perfect Putting Line

CeBIT 2017 occupies much of the vast sprawl that is the Hannover trade show grounds this week – and Fourth Day’s Germany director Danny spent a day nosing around.

Fourth Day at the Inspiring Women Conference

Last Thursday, the day after International Women’s Day, Nikki Scrivener and I attended the Inspiring Women 2017 conference in Edinburgh, organised by Management Today.

Fourth Day up for 3 PR Moment awards

It’s that time of year again - we’re back from our annual agency offsite, spring campaigns are well and truly underway and the sun is now...

My first impression working in a London Tech PR agency

As I come to the end of my first month at Fourth Day, I thought it would be interesting to share my first impressions of working in the London office of a B2B Tech PR agency.

Having a great Time Out in London

Last week I made my way to the British Museum bright and early for a media briefing with Time Out, to see what tips Gail Tolley, features editor...

Insights under the Northern Lights

Last week saw Fourth Day’s teams from London, Manchester, Paris, Casablanca and Berlin pack their bags, don their thermals and head to Iceland for our...

Welcome to our new Africa office

Welcome to our new office in Africa! We’re delighted to give you a sneak peak of our new office in the Maarif area of Casablanca. Another stage of our Moroccan expansion complete!

Is Manchester a city of braggers?

Well not enough, according to BusinessCloud’s Manchester Tech (#mcrtech) event this morning. The view from host offices KPMG was fab by the way...

An evening with Watson – how Artificial Intelligence is impacting marketing

Working in B2B tech PR requires you to be aware of all the major trends happening in technology – and how these could affect clients.

LinkedIn is changing: here’s what you need to know

If you’ve been on LinkedIn in the last week, you might have noticed that things look a bit different. This is because the platform is currently rolling out a series of changes...

How working as a PR in Germany compares to the UK

We asked our man in Germany, Danny Stephens, how PR activity varies in Europe’s largest economy and how his work life in Berlin compares generally to his experiences in the UK.

Get your PR approach right for the German business market

Successfully expanding into any new territory requires a good understanding of the culture of the country you’re entering. This is certainly true with Germany.