AI is making everything sound the same, so how can brands stand out?

As AI-generated content becomes commonplace, Xanthe argues that brands need to hold on to the fact they are talking to humans and that personality matters.

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The Purpose of PR Survey 2016

PR is an ever-evolving discipline. The changes over the past decade have been unparalleled, brought about by the emergence of new media and the decline of traditional.

Fourth Day is proud to present ‘Start-up Speed-dating!’

Here at Fourth Day, we’re delighted to announce the launch of a brand new event! Start-up Speed-dating is an event for start-ups...

Start Up Stories: Buying in to Your Own Brand

Last week a few of us from the Manchester office headed, bright and early, to a pre-work Q&A session at Rise Manchester.

We’re Buzzing about the Pro-Manchester Bee Social Conference

Last Friday our Manchester team headed down to the Pro-Manchester Bee Social Conference. The event focused on networking...

A tech festival like no other – Fourth Day supports Wuthering Bytes

Here at Fourth Day we’re always on the lookout for new ways to support the tech community, and we’re delighted to announce...

Fourth Day supports Wuthering Bytes

Here at Fourth Day we’re always on the lookout for new ways to support the tech community.

Singing the Brexit blues

It’s been a bit of a gloomy day at Fourth Day. Matt, our Anglo-Italian intern who has been campaigning for Remain for weeks, telephoning annoyed and unresponsive...

Top tips for writing an ace press release

We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.

Being B2B London: Shining a light on creativity and innovation in B2B PR and marketing

Overlooking the Thames with views of St Paul's and the London Eye, on Wednesday 25th May, the 10th floor of the Boodle Hatfield office was a buzz of activity...

Thinking Digital Day 2

A blind man eating a taco drives his car down the road - It may sound like the beginning of a bad joke but this was just one of the realities of modern life...

The Woz heads to Manchester

Last month saw the return of Business Rocks – Manchester’s tech, music and investment summit. Returning for the second time, this year’s conference...

What we can all learn from technology start-ups

‘No two days are the same’ is a bit of a cliché in the world of PR but a cliché for a reason.

A whirlwind week at Fourth Day

Last week was something of a whirlwind at Fourth North. From catching up at meetings in London, the Midlands and Manchester...

Social, award-nominated and international PR - highlights from Fourth Day's offsite January 2016

We’ve recently returned from our company offsite in Berlin. It was our biggest to date, with 16 of us coming together to share the best of our work in 2015, our plans...

Fourth Day meets... my2be

my2be is an online social network for students and professionals. Wherever you are in your career, we help you to reach the next stage through networking, advice, and mentoring.

Our French office hits the media headlines with PR research

Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.

DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?

When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.

#BEINGB2B KICKS OFF IN MANCHESTER!

We launched our new event series aimed at B2B PRs last night and it was great to see so many of the Manchester community turn out for it.