Is seeing still believing? How brands and content creators are navigating AI in imagery and video

Nikki quizzes Rob Fowell, director at All Caps Media, about the growing influence of AI in video and imagery - and how we can best navigate it.

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Lizzie Q&A

Welcome back to our Q&A blog! This month we're back up north to speak to the lovely Lizzie Wood from our Manchester office.

Cindy

Welcome back to our Q&A blog! This month we've crossed the channel and quizzed Cindy Mouchard, one of our lovely consultants over in the Paris office. 

SAScon Day 2

On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon.

SAScon Day 1: brain theory, Twitter awards and a fine lunch

Yesterday’s SAScon brought together some of the best thinkers and speakers from across the digital world. SAScon stands for Search, Analytics and Social conference...

An introduction to international PR

PRCA NextGen international event at the Cornerhouse, Manchester More and more PR agencies require an international...

Xanthe

Today we welcome the return of our monthly Q&A which should hopefully help our lovely readers to get to know us a little better. This month we’ve quizzed, director and co-founder...

London Live – just what the capital needs?

Working in a company which has two UK offices – one in London and one in Manchester, I have learned a lot about the importance of local media.  With my completely London-centric mind...

What is limiting the growth of 3D printing?

On Tuesday 25th March I spent the day unleashing my inner geek at the first Complete 3D Printing Conference. Before joining Fourth Day most of what I saw and read...

Charity band night kicks off Byte Night North West 2014 fundraising

A charity band night at Sound Control, Manchester will take place in May to raise money and awareness for Byte Night; the tech and business sectors’ annual sleep out in support of Action for Children.

Budget help for theatres

It was fantastic to hear the Chancellor announce plans last week to give a much needed boost to our theatre industry.  

Fourth Day heads to RBTE

Last week, Fourth Day headed down to the Retail Business Technology Expo (RBTE) at London’s Earl Court. As a retail technology PR specialist, this was massively useful for us.

Calm in a crisis

Legal firm Hill Dickinson kindly invited me along to a seminar in Manchester today, looking at how organisations should handle a media crisis.

The dreaded ‘coffee shop office'

We’ve had some lively discussions in the office recently about the trend of working in coffee shops and today  -- marooned by London’s tube strikes -- I find myself testing it out.

Agency life: an intern’s perspective

In my second year at Manchester Metropolitan University studying Marketing Management, an opportunity for work experience arose through the Agency Life unit.

Wearable Technology – the next big thing in retail?

2013 was the year Google began its mission to get the world talking about its luxury new eyewear Google Glass. The company invited hundreds of individuals from the tech...

It's not the same in England

This is a response to Xanthe’s blog of 17th January – “In France it is different” - from our French team. It is a translation of a blog by Quatrieme Jour managing director, Antoine Billon.

SAScon Mini: Review

Last week, Carolyn and I headed over to SAScon Mini – a search, analytics and social media conference taking place in Manchester’s Northern Quarter.

How to work with your PR agency

Whether you are a large and established company used to working with agencies, or a small start-up engaging with a public relations consultancy for the first time, there are a few things...