Has Generative AI made writer’s block a thing of the past?

Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.

Read more

The Ethical Supply Chain Program selects Fourth Day as UK and International PR partner

We're thrilled to be working with the Ethical Supply Chain Program, promoting the organisation's quest to champion integrity, transparency and sustainability across international supply chains.

Interview with Jason Bradwell: Why I set up the B2B Better podcast

What's involved in making a great podcast? We asked Jason Bradwell, host of the B2B Better podcast, to share his experiences and advice.

The rise of podcasts – and what it means for B2B marketing

To help understand why podcasts appeal to B2B audiences we spoke to Jason Bradwell, host of the B2B Better podcast. Here he shares his insights on what works… and what doesn’t. 

Awareness days: tool to generate buzz or opportunity for authentic engagement?

How can brands authentically and effectively engage in conversations around awareness days? Danny highlights what to do - and what not to do - in his blog

How to be a great podcast guest

Suzi Dale, director and executive producer at podcast creators Story Publishing shares 5 five tips that will help you become a great podcast guest

International Women's Day 2024 - celebrating Fourth Day’s inspiring women!

Hear from Fourth Day's inspiring women about what International Women's Day means to them and and the advice that they'd give to young women considering a career in PR.

Getting your story straight for Investors

We asked several investors to share their top tips on how startups can attract their interest

Fourth Day speaks to... Espen Mathisen, Cobuilder

We sit down with Espen Mathisen, Chief Marketing Officer at Cobuilder, to speak about marketing, networking and more.

The value of awareness, credibility and reputation

Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel

B2B copywriting tips – taken from the world of journalism

Seeing as it’s National Storytelling Week (27th January - 4th February 2024), we thought this would be a great opportunity to share some tips on B2B writing - taken from the world of journalism

6 Manchester venues for every business occasion

Lizzie has compiled a list of her top places to hold a business event in Manchester - including for roundtables, co-working and creative sessions.

Is print media for the shredder?

With circulation figures for print media in decline, should publishers put their efforts into digital, or is there a reason to press on with increasingly costly print runs?

Fourth Day PR sponsors Stockport girls’ football teams

All Stockport Vikings match kits will proudly sport the Fourth Day PR logo as the girls compete in this season’s Cheshire Girls Football League (Stockport Division).

American investors, AI and living forever

Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.

Cultural changes for PR success in Europe vs. the US

Xanthe offers some tips to help US companies connect more effectively with media on the other side of the pond.

The rise of the B2B influencer

What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.

Want to build your reputation across the water? Here are some things you should know

We asked 53 US technology companies about their plans for European expansion & the type of support they want from PR agencies in the territory. Our report shares their insights and our advice.

Fourth Day partners with 53two for pro bono public relations project

We're thrilled to announce a new partnership with Manchester-based independent theatre and arts venue, 53two.