I signed up to Clubhouse and this is what happened

Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?

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Doing PR in the US: Q&A with Torch Communications

We sat down with our friends at US-based Torch Communications to chat about some of the communications considerations companies should be thinking about when setting up shop in the States.

GP Bullhound’s tech predictions - what’s on the horizon for tech in 2021?

We were virtual attendees at GP Bullhound's 2021 technology predictions event to find out which 10 trends it believes will shape the technology landscape this year. Here were our key takeaways.

How lockdown has led us to embrace every occasion

PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.

“Next slide please.” How data will shape the post-pandemic news agenda

The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.

Fourth Day running all over the world

We're proud to be supporting The Running Charity in 2021 - running is close to our hearts at Fourth Day. We share some of the team's best snaps from running around the world.

January lockdown blues - tips for staying positive

We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.

‘Can Do’ measurement, Part 5: Measurement metrics jargon buster

A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.

The top 5 most impactful hashtags of 2020

We take a look back at some of the top trending hashtags from across social media in 2020

Don’t panic - the Christmas party has NOT been cancelled!

In case you’re still plotting how to virtually recreate the highlight of the working year, here’s our guide to sprinkling some last minute Christmas party magic, 2020 style

PR in the UK – a beginner’s guide

It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.

‘Can Do’ Measurement, Part 4: Measuring the impact of media relations

In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.

#onlygoodnews please

Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.

'Can do' measurement part 3: Three steps to content measurement that are often ignored

Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?

‘Can Do’ Measurement, Part 2: Measuring the impact of social media

Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.

Virtual insanity? The good and bad of online events

Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.

Three highlights from the Women in Business Expo Virtual

Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.

'Can Do' measurement, part 1: The truth about measuring PR

Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.

How ‘slow news’ has emerged in a fast-changing media landscape

The way we share and consume news today has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'