Australia is rapidly growing in every way, with geographic constraints being a thing of the past.
The madness of this Monday morning wouldn’t have been much different from any other – that is, if it weren’t for the Twitter frenzy that was taking place.
Fourth Day has opened its sixth office! Fourth Day Australia will offer PR and content services to clients operating in the Australasia region.
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.
Fourth Day was at Hamburg’s Reeperbahn conference recently, not only to get down to the freshest beats at the concurrent Reeperbahn festival, but also to dive into Hamburg’s flourishing tech startup scene.
Fourth Day’s London team has moved. Our new office is in the fabulous setting of Somerset House - one of the city’s most spectacular and well-loved cultural spaces overlooking the river Thames.
If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s imagination and set the world ablaze.
It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions. The most pressing perhaps, is which way to jump to get that first foot on the career ladder.
At our recent event, hosted in collaboration with Berlin’s Tech Open Air (TOA) festival, we offered our insight and experience into how to use PR to raise awareness of an organisation amongst stakeholders, particularly potential investors.
The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting. But how can other companies use the past to strengthen their branding and sell products?
Rupert Cornford is in a reflective mood after last week’s Honest Talks debate. While social media has had a rough ride, he argues these platforms offer the chance for more supportive and beneficial connections.
Fourth Day has hosted our first ever satellite event in Germany as part of this year's TOA festival in Berlin.
On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.
Nowadays, I still interact with social media every day, but in truth I rarely use it outside of work – its role in my personal life has completely died off.
We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.
Having worked full-time in the industry for around 8 months now, I’m still learning. But here are a few pointers I’ve picked up so far.
Speaking from my own experience, the internship I undertook at Fourth Day offered me a valuable opportunity to dip a toe in the world of PR and allowed me to experience the day to day realities of working in the industry.