Expert tips and opinion on LinkedIn
I like to think I’ve built up a good base of knowledge about LinkedIn – recognising what works on the platform and what doesn’t, through a combination of experimentation with posting, reading up on tips and tricks, attending events and listening to podcasts.
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man; an initiative that aims to give men in industry a better understanding of the challenges women face in business, and HeANDShe; a conference series designed to bring men into the gender conversation.
Reflections on the PR industry
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock and share what our approach to measurement is here at Fourth Day.
Eryl and Danny visit the French office
We love spending time with our international colleagues here at Fourth Day, so Eryl and I jumped at the opportunity to be able to work in the Paris office for three days.
Our round-up of Big Data London
Big Data London, an event we went to recently, revealed to us that there is a whole lot more to the data industry than we might think, and perceptions of data are being challenged from both a business and societal perspective.
We spent last Thursday at the inspiring Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.
Australia is rapidly growing in every way, with geographic constraints being a thing of the past.
The madness of this Monday morning wouldn’t have been much different from any other – that is, if it weren’t for the Twitter frenzy that was taking place.
Fourth Day has opened its sixth office! Fourth Day Australia will offer PR and content services to clients operating in the Australasia region.
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.
Fourth Day was at Hamburg’s Reeperbahn conference recently, not only to get down to the freshest beats at the concurrent Reeperbahn festival, but also to dive into Hamburg’s flourishing tech startup scene.
Fourth Day’s London team has moved. Our new office is in the fabulous setting of Somerset House - one of the city’s most spectacular and well-loved cultural spaces overlooking the river Thames.
If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s imagination and set the world ablaze.
It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions. The most pressing perhaps, is which way to jump to get that first foot on the career ladder.
At our recent event, hosted in collaboration with Berlin’s Tech Open Air (TOA) festival, we offered our insight and experience into how to use PR to raise awareness of an organisation amongst stakeholders, particularly potential investors.
The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting. But how can other companies use the past to strengthen their branding and sell products?
Rupert Cornford is in a reflective mood after last week’s Honest Talks debate. While social media has had a rough ride, he argues these platforms offer the chance for more supportive and beneficial connections.