Say what?! International PR and the style conundrum

As experts in international PR, we know a thing or two about the challenges of communication across borders. From when not to call a German journo, to when it's OK to use emojis, our multi-lingual teams has the inside info.

Read more

Office politics: What's OK to share?

We all have different political views, so what's OK to share with your colleagues in the workplace? Donald Trump's recent State visit to the UK got us thinking...

The truth behind phoney five-star reviews

The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories. So how much can you trust reviews, both in the B2C and B2B world? We discuss.

Cross-channel PR

In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as one of the world’s most elegant cities. Both huge fans of travelling, Sarah Jane and I jumped at the chance to spend a few days with our colleagues at Quatrieme Jour last week.

From Queen Victoria to Kylie Jenner: A history of the influencer

Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.

So, digital media is dying. Really?

Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.

Why we need to move our conversations from online to offline

Why taking your online relationships offline can be so valuable - for both your business and your social life

Too many baskets for your eggs - where to pitch in the digital age

Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.

National Conversation Week - are you having the right conversations?

This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.

"Salud!" from sunny Barcelona

One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!

World Book Day: What’s on Fourth Day’s bookshelf?

As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.

Foldables, 5G and Felipe at the Fira - the highs and lows of MWC19

Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.

Don't let your marketing get lost in translation

When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks, we immediately started reminiscing about Bob Harris’ (Murray’s character) attempts to negotiate Japanese culture. This got us talking about times we’ve seen other things get ‘lost in translation’ – in particular brands that have missed the mark following forays into foreign territories.

How to deal with a PR crisis - examples from Morocco

Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.

Honest Talks #3 – 24/7ism: can you afford to switch off?

Yesterday we hosted the third and final session in our Honest Talks series on social media for business.

Honest Talks #2: Authenticity - this is me, honest

On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.

James and the Giant Press Release: PR in Roald Dahl's World

Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.

A day out at Somerset House with Fourth Day PR's London team

Elegant, imposing, bustling, historic, diverse: these are just a few words that could be used to describe Somerset House - where our Fourth Day London office can be found.

Staying credible: how to combat a cacophony of fake news

Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.