What is the right tone for coronavirus comms?

How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different? We share some advice.

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Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?

With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?

Coronavirus and communications - update

If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.

International Women’s Day 2020: celebrating women in business

In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by and if they have any nuggets of advice for young females starting out in their industry.

Coronavirus and the communications conundrum

Most companies are feeling nervous about how COVID-19 will affect them. Here, Nikki shares her insights on how businesses should deal with the coronavirus from a communications perspective, and how the outbreak is having a unique impact on both our personal and professional lives.

5 places to host your event in Manchester

For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and concert halls – but these are often too big, too ‘run of the mill’ or lacking in character.

Fourth Day turns 18

Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite in gorgeous Greece.

5 steps to creating the perfect podcast

Podcasts as a medium have always interested me. As a commuter, I often find myself getting stuck into a complex topic or funny panel discussion whilst completing other mundane tasks like checking my mobile banking or online shopping.

What's a website for? Striking a balance between readability and SEO

What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.

Thought leadership: big opportunity or cringey cliché?

How important is thought leadership when it comes to establishing a professional reputation?

B2B Tech PR: the US perspective

PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss some of the big trends in international PR, Chicago's 'do-it-yourself attitude' and, among other things, the best place to take a journo for lunch!

PR’s big moments of the past decade

Nikki and I asked a few clients and friends of Fourth Day for examples of inspired and/or terrible PR since 2010. KFC, Gordon Brown and, yes, Prince Andrew feature.

From Kylie Jenner to Barcelona: our top blogs from 2019

Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.

Surviving Christmas in Australia: the PR perspective

Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.

Fourth Day's recipe for PR campaign success

The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?

Three takeaways from the Smart Factory Expo

Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than 6,000 industry leaders and ‘digitally-minded manufacturers.’

What do you mean? The art of creating jargon-free B2B tech copy

At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.

What Zuckerberg and WeWork’s struggles tell us about tech PR

Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?

Three takeaways from Honest Talks - the Liverpool edition

Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.