Fourth Day's recipe for PR campaign success

The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?

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Surviving Christmas in Australia: the PR perspective

Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.

Three takeaways from the Smart Factory Expo

Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than 6,000 industry leaders and ‘digitally-minded manufacturers.’

What do you mean? The art of creating jargon-free B2B tech copy

At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.

What Zuckerberg and WeWork’s struggles tell us about tech PR

Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?

Three takeaways from Honest Talks - the Liverpool edition

Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.

Honest Talks: The Future of Work: Liverpool

We’re back with Honest Talks: The Future of Work - and this time we're heading to Liverpool to explore the big issues impacting our experiences of work and the way we interact with others.

Honest Talks and the Future of Work: A roundup of the evening

Last night we hosted the latest instalment in our Honest Talks event series at Accelerate Places Manchester.

The future of work: Is technology an enabler or an isolator?

When flexible working first became more common, it was met with a round of applause. Who wouldn’t be excited at the thought of not having to go into the office every single day? But that initial excitement has started to wear off as new issues have popped up as a result.

The Future of Work: Generation Slashie

Ahead of our next Honest Talks event looking at the future of work, we explore the current trend for 'slashie' careers. Is the death of the 'job for life' a blessing or a curse?

Honest Talks: The Future of Work

We’re back with Honest Talks: The Future of Work – a discussion which explores the big issues impacting our experiences of work and the way we interact with others.

Don’t just make a podcast – create something that is worthy of recommendation

The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.

Jobs in PR: What really stands out to employers?

About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.

B2B influencer marketing: is #ad the next big thing?

What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.

Using psychology to win a journalist over - the counsellor will see you now

Fourth Day Account Manager Katharina has recently started moonlighting as a counsellor. Here she analyses the often complicated relationship between journalists and PRs and explores how applying certain theories of psychology could help everyone.

Tess the Terrier - Fourth Day's social media influencer

Our very own four-legged brand ambassador, Tess the Terrier, hit the headlines recently as part of #BringYourDogToWorkDay.

Say what?! International PR and the style conundrum

As experts in international PR, we know a thing or two about the challenges of communication across borders. From when not to call a German journo, to when it's OK to use emojis, our multi-lingual teams have the inside info.

Office politics: What's OK to share?

We all have different political views, so what's OK to share with your colleagues in the workplace? Donald Trump's recent State visit to the UK got us thinking...

The truth behind phoney five-star reviews

The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories. So how much can you trust reviews, both in the B2C and B2B world? We discuss.