Byte Night builds momentum

Last week the Fourth North team attended the latest Byte Night photo shoot which, once again, saw business professionals do a spot of ‘pyjamming’. Participants from The Landing, along with members from the RBS team, all donned their pyjamas and posed in their nightwear in order to raise awareness for Byte Night which sees business professionals sleep rough to raise money for Action for Children.

We particularly appreciated the effort made by Sebastian Joseph, multimedia director from Equinox, who dressed in the enormous bear costume for the Media City shoot. Crowds were extremely interested to know who the bear was, (probably thinking it was the latest CBBC character) which certainly helped to draw plenty of attention to the cause. But most importantly some lovely photos were taken for local media which we look forward to seeing in print over the coming weeks!

On the 3rd October the Fourth Day team, along with other businesses around the North West, will be sleeping rough for a night at Media City’s Piazza to raise money for Action for Children. And, after our successful band night earlier on this year, we’re hoping to reach (if not surpass) our target of £2,500.

Byte Night improves and supports the lives of young, homeless people all across the UK, but the money raised in the North West will help Action for Children tackle the root causes of homelessness in our area and keep local, vulnerable young people off the streets by enabling them to build better lives with access to education and training opportunities.

If you would like to donate and support our fundraising efforts, please visit our Just Giving page:


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The author

Nikki is a director and co-founder of Fourth Day

More about Nikki