January lockdown blues - tips for staying positive

We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.

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Fourth Day running all over the world

We're proud to be supporting The Running Charity in 2021 - running is close to our hearts at Fourth Day. We share some of the team's best snaps from running around the world.

‘Can Do’ measurement, Part 5: Measurement metrics jargon buster

A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.

The top 5 most impactful hashtags of 2020

We take a look back at some of the top trending hashtags from across social media in 2020

Don’t panic - the Christmas party has NOT been cancelled!

In case you’re still plotting how to virtually recreate the highlight of the working year, here’s our guide to sprinkling some last minute Christmas party magic, 2020 style

PR in the UK – a beginner’s guide

It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.

‘Can Do’ Measurement, Part 4: Measuring the impact of media relations

In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.

#onlygoodnews please

Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.

'Can do' measurement part 3: Three steps to content measurement that are often ignored

Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?

‘Can Do’ Measurement, Part 2: Measuring the impact of social media

Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.

Virtual insanity? The good and bad of online events

Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.

Three highlights from the Women in Business Expo Virtual

Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.

'Can Do' measurement, part 1: The truth about measuring PR

Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.

How ‘slow news’ has emerged in a fast-changing media landscape

The way we share and consume news today has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'

Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)

In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion - what practical changes they can make and how they should approach the topic in the context of their reputation.

Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)

In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion, as well as hearing her views on the recent Black Lives Matter movement

“You’re on mute”: How Zoom has changed business etiquette

With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.

Hosting your virtual event – what you need to know

If you're making the move to virtual events, Lizzie Wood has some tips for you, fresh off the back of organising our first virtual Honest Talks

Honest Talks and leadership in 2020 – what we learned

In our latest Honest Talks event, our panelists explored what it means to be a leader in 2020.