It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts
What we can learn from milkmen about trust
Rachel ponders the importance of trust in B2B - plus how businesses can build it using communication and content
Powered by AI - 4 tools that can make a difference
From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work - with the internet’s perennial caveat: all views are my own.
Breaking the Fourth Wall... with Rachel Chesters
In this edition of Breaking the Fourth Wall, Danny speaks with Rachel Chesters, founder and managing director of Start Communication, about AI in marketing and communications.
Generative AI is a good copywriting hack, but that’s about it… for now
What role does Generative AI have to play in copywriting? Paul shares his thoughts
False information is soaring. What does it mean for business?
In this article, Xanthe explores how the rise of misinformation and disinformation has become a significant risk for businesses.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
ESG & communication: Why companies need committed partners
ESG is no longer just a footnote added to businesses' end-of-year reports, and in France companies need committed partners if they're to change the way they approach the subject.
Carbon Literacy - how are you and your business impacting the planet?
Having attended a training course run by the Carbon Literacy Project, Danny tells us what it means to be Carbon Literate.
Why ESG is becoming a key priority for Australian businesses
Our Brisbane-based colleague, Olivia Dodd, analyses Australia's approach to ESG and the challenges Australian businesses face when communicating about this topic.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
(Not) everybody’s heard about the bird(s)
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.
Don’t get accused of greenwashing: why brands must back up their claims
Paul Maher, Head of Client Strategy, explains why brands must back up their environmental claims to avoid greenwashing
5 places for post-work drinks in Covent Garden
Our London office sits on the doorstep of Covent Garden and we’re spoilt for choice when it comes to after-work drinks.
International Women’s Day 2025 - how can we speed up gender equality?
While positive steps are being taken to reach gender parity, more swift and decisive action is needed if we want to see real change.
ESG reporting: a job worth doing
If you’re not legally required to report on environmental, social and governance ESG, should you be doing it anyway? And if so, what’s the best way to proceed?