Can TikTok and Insta Take Over the Traditional News Industry?

According to Ofcom, for the first time in history Instagram is the most popular news source amongst teenagers. What are the implications of this? Fourth Day intern Dominik Jones shares his thoughts.

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Long live regional and trade media: will quality journalism receive government support?

Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.

New to event organising? Here’s how to succeed

If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.

The PR tale behind Wagatha Christie

The Wagatha Christie trial has become a welcome distraction from the harsh realities of actual news. Rachel shares why the part she's really fascinated about is a PR consultant's involvement.

Pooling resources at the company offsite

Last month, we enjoyed our first company offsite in two years, spending three days in Portugal. Xanthe summarises her thoughts on the trip and why it's so valuable to spend time together as a team.

Founders and Funders: it’s all about the story

Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.

20 years of Fourth Day

Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.

Are you getting maximum value from your lead gen content?

There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.

Supporting brands in their European expansion: 4 points to consider

Is your brand planning a European expansion? Nikki shares four pointers in this blog to help guide you with your communications strategy

UK PR: media relations tips for US companies

Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.

The power of personal profile - how PR can help to attract investment

At B2B Marketing Expo 2021, Nikki Scrivener spoke to Paul Billingham of Knight Corporate Finance about the power of PR & how raising a personal profile can attract investment. Here are our takeaways

The best coffee shops in London

With so many options to choose from, where should you go for coffee in London? We thought it would be helpful to share a few of our favourite spots.

7 tips on PR for tech startups

PR is a brilliant means for tech startups to get their name out there in a credible way. But it can be hard to know where to begin. We've provided 7 tips that will help you get started.

Don’t just make a podcast – create something worthy of recommendation

The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.

The best coffee shops in Manchester

With people heading back into Manchester for both work and networking, we thought it was time to revisit and review a few of our favourite places to meet over a coffee.

We’ve shortlisted for the Prolific North Tech Awards!

The awards recognise the ‘top talent making the North’s tech sector one of the most important and exciting today.’

Diary of a PR intern

Fourth Day's Summer intern, Biba Stern, shares what's she learned from her first experience of working in the PR industry.

From Peterloo to the Euros: why real life matters

Our UK team (minus two isolating colleagues) recently gathered in Manchester for the first time in over 15 months and enjoyed a walking tour of the city. Xanthe shares thoughts on what she learned.

So, you want to do PR in Europe?

Looking to do PR in Europe? It's crucial that you have a tailored communications plan for each region. Here are some steps you need to follow to achieve that.