We sat down with our friends at US-based Torch Communications to chat about some of the communications considerations companies should be thinking about when setting up shop in the States.
We were virtual attendees at GP Bullhound's 2021 technology predictions event to find out which 10 trends it believes will shape the technology landscape this year. Here were our key takeaways.
PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
We're proud to be supporting The Running Charity in 2021 - running is close to our hearts at Fourth Day. We share some of the team's best snaps from running around the world.
We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
We take a look back at some of the top trending hashtags from across social media in 2020
In case you’re still plotting how to virtually recreate the highlight of the working year, here’s our guide to sprinkling some last minute Christmas party magic, 2020 style
It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.
The way we share and consume news today has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'