PR tips: How marketers can succeed with a PR agency

Vic Heyward, head of brand at Bright, shares her PR tips with Fourth Day director Xanthe Vaughan Williams on how marketers can succeed with a PR agency

Leadership – can it be learned or is it just earned?

Books and podcasts can offer us a fresh perspective on leadership and lessons which we can apply to our day-to-day work. We share some of our top resources for leadership insights in this blog.

Honest Talks: Leadership in 2020

Honest Talks with Fourth Day is back with Leadership in 2020 – a discussion which explores the big issues impacting business leaders today.

Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?

With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks

A Fourth Day whitepaper

The CEO and corporate reputation: How leaders promote and protect their businesses

CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.

Report

The Purpose of PR Survey

Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.

The Purpose of PR: it’s not just about the clicks

“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications.

Report

What's holding back the Manchester Tech Scene

This report features leading figures in the Manchester tech scene discussing what it will take to make the city a global leader.