KFC's fowl-pas: when adverts go wrong (and right)
The recent furore surrounding the KFC advert - The Whole Chicken – sparked some serious conversation...
Using pictures to make PR pop
As it’s almost World Photo Day, we’ve been speaking a lot in the office about how important images can be...
How journalists view click-bait, fake news and modern threats to traditional media
Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts.
From Stornoway to St Ives: how to succeed at regional PR
As a public relations company with offices across Europe, we’ve come to know about the differences in international working styles...
Tech Open Air, a pit-stop in Austria and my favourite spots for beer
I know my last blog feels like only yesterday, but, three (and a bit) weeks later and I’m still in Berlin! It’s been a jam-packed trip...
Putting a human face to the brand
This week Southern Rail achieved a rare PR win in an unexpected form – namely a 15-year-old called Eddie. If you’re not already familiar with the story...
Manchester gets talking about mental health at work
I wasn’t really sure what to expect from BusinessCloud’s Opening Up On Mental Health event. There’s recently been a lot of talk...
What I've learnt after a week in Berlin
You may have heard, but nearly a year ago we opened up shop in Berlin – the latest stop on our way to world domination. You may also know that we love an office exchange...
Fourth Day’s four-legged friends
Today is one of the most exciting days in any dog lover’s calendar – Bring Your Dog To Work Day! In celebration, we’ve decided to introduce...
My first London tech event – visiting TechXLR8
As a student with a keen interest in technology, I was excited to attend my first ever tech conference, TechXLR8, last week. I really wanted to embrace the opportunity...
Happiness and robots: what really matters at work?
There were two major themes that came across in yesterday’s MT Future of Work - Digital conference – how to be happy at work, and how we should cope with being replaced by robots.
Fourth Day Germany says 'hallo' to its new offices
Fourth Day Germany is proud to announce it has moved into new premises! The new home of Fourth Day's latest European expansion is Mindspace Berlin.
The gender debate – are we going over old ground?
I went along to the inaugural School of Thought debate recently. The theme: Do agencies take gender seriously? is one that continues to rumble on.
Fourth Day’s pick of Manchester volunteering opportunities
You might have heard that it’s Volunteers’ Week from 1st – 7th June; a fantastic opportunity to celebrate the people who volunteer with charities and social enterprises across the UK.
Modern Marketing – it’s all about agencies pulling together
Agency matching experts Creative Brief put on a thought-provoking event last week at Picturehouse Central in London. The format was a series of questions posed...
A brief guide to working in an European PR agency
A brief guide to working in an European PR agency
Working in a European PR agency is spending time with colleagues and finding out how business takes place.
Fourth Day London’s five favourite museums
We like to consider ourselves a pretty cultured bunch here at Fourth Day. As well as working on arts projects like Face Value, Bards without Borders and Bankside’s MERGE Festival...