Powered by AI - 4 tools that can make a difference

From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work - with the internet’s perennial caveat: all views are my own.

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Media relations in Morocco: 4 key trends

Media relations is evolving and the boundaries of its reach are constantly being pushed, due in part to the growing power of digital and social media.

Africa tech PR training for Moroccan start-ups

I recently ran a workshop for Moroccan start-ups in Casablanca, at incubator hub Technopark, where we helped participants to put together the foundations of a Africa Tech PR strategy.

Do you really need a PR agency?

It might sound like commercial suicide for us to question whether you need to hire a PR agency. But as well as wanting to grow our business...

Sky’s the limit for Tech North’s Northern Stars

Tech North’s Northern Stars has been around for a while, and while my colleagues have always raved about it, I’ve failed to make it down every year. But this year there were no excuses.

PR, the pound and politics – Fourth Day returns from its US adventure

We’ve just about recovered from our five-week stint in New York and Boston. It was a great chance to catch up with clients and partners.

A POSTCARD FROM NEW YORK

It’s hard to believe it’s been seven whole days since we arrived in New York. It’s been a great first week catching up with partners...

'A journey of change'- creative Manchester's path to digital prosperity

Here at Fourth Day, we like to get out and about. Our latest outing – Creative Manchester, a debate about the city’s future creative sector.

I’m an English (wo)man in New York

The Fourth Day team will be spending five weeks stateside, attending events like New York Tech Week, as well as meeting partners, clients and friends of Fourth Day.

A second date's on the cards for Fourth Day's start-up event

At Fourth Day, we pride ourselves on getting out and about to a fair few networking events

Influence Prospects using LinkedIn

If you’re looking to influence prospective clients, partners or future employees, LinkedIn’s a bit of a no-brainer. With more than 100 million active users, it’s much more than a careers site.

The Purpose of PR Survey 2016

PR is an ever-evolving discipline. The changes over the past decade have been unparalleled, brought about by the emergence of new media and the decline of traditional.

Fourth Day is proud to present ‘Start-up Speed-dating!’

Here at Fourth Day, we’re delighted to announce the launch of a brand new event! Start-up Speed-dating is an event for start-ups...

Start Up Stories: Buying in to Your Own Brand

Last week a few of us from the Manchester office headed, bright and early, to a pre-work Q&A session at Rise Manchester.

We’re Buzzing about the Pro-Manchester Bee Social Conference

Last Friday our Manchester team headed down to the Pro-Manchester Bee Social Conference. The event focused on networking...

A tech festival like no other – Fourth Day supports Wuthering Bytes

Here at Fourth Day we’re always on the lookout for new ways to support the tech community, and we’re delighted to announce...

Fourth Day supports Wuthering Bytes

Here at Fourth Day we’re always on the lookout for new ways to support the tech community.

Singing the Brexit blues

It’s been a bit of a gloomy day at Fourth Day. Matt, our Anglo-Italian intern who has been campaigning for Remain for weeks, telephoning annoyed and unresponsive...

Top tips for writing an ace press release

We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.