Fourth Day's alternative self-help book list for business
When I hear business leaders attribute their success to the fact that they are always working – I recently heard someone boast 19 hours a day – I don’t believe it.
PR and the murky world of copy approval
Clare Balding inadvertently stirred up a media storm recently over allegations that she sought copy approval for a feature in Saga Magazine.
How African culture has changed our approach to PR
Since opening our Casablanca office in September 2015, we’ve discovered some interesting differences between how the African and European press operate.
Measurement 101 - featuring an interview with measurement specialist Steph Bridgement
Measurement – it’s as important as the work itself. But measurement falls to the bottom of the priority list far too often. This is for a number of reasons...
Poison or panacea? How does Kenneth Cukier view the 'threat' posed by AI
Climate change. Pandemics. These are just two potential existential threats where AI could offer a solution, according to Kenneth Cukier.
Hamburg 'Reeps' the benefit of its music and technology mash up
In the UK, we may best know Hamburg for being the city where the Beatles plied their trade before becoming an international sensation.
Getting clean: the promise of environmentally-friendly tech solutions
Recent news that Sadiq Khan has pledged £9 million to make London a ‘greener’ place comes as welcome news for Londoners.
How has George Osborne been getting on at the Evening Standard
George Osborne’s decision to become editor of the London’s Evening Standard in March, and subsequently leave his parliamentary position, intrigued many at the time.
Report
What's holding back the Manchester Tech Scene
This report features leading figures in the Manchester tech scene discussing what it will take to make the city a global leader.
Gender inequality is still a thing: but how do we get both sides talking about it?
Last week we held our first event that wasn’t directly related to the business of PR. Gender in Networking...
What brands can learn from The Great British Bake Off
We love a good debate in the Fourth Day offices and often spend our lunch breaks discussing everything from educational policy...
LinkedIn's latest changes: what you need to know
Microsoft completed the deal to acquire LinkedIn in December last year and, nine months later, the platform...
KFC's fowl-pas: when adverts go wrong (and right)
The recent furore surrounding the KFC advert - The Whole Chicken – sparked some serious conversation...
Using pictures to make PR pop
As it’s almost World Photo Day, we’ve been speaking a lot in the office about how important images can be...
How journalists view click-bait, fake news and modern threats to traditional media
Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts.
From Stornoway to St Ives: how to succeed at regional PR
As a public relations company with offices across Europe, we’ve come to know about the differences in international working styles...
Tech Open Air, a pit-stop in Austria and my favourite spots for beer
I know my last blog feels like only yesterday, but, three (and a bit) weeks later and I’m still in Berlin! It’s been a jam-packed trip...
Putting a human face to the brand
This week Southern Rail achieved a rare PR win in an unexpected form – namely a 15-year-old called Eddie. If you’re not already familiar with the story...