T his research project was about reviewing the status of PR; how it sits amongst other marketing disciplines, how businesses perceive and use PR, and what they want out of it today and in the foreseeable future.
Our French office, Quatrième Jour, conducted similar research a year ago. Working alongside our Parisian colleagues, it is apparent that PR approaches differ across the channel, so we were very interested to understand how UK based businesses would respond in comparison to the French.
The UK research was based on an online survey and in depth telephone interviews with more than fifty UK B2B businesses. It asked a variety of questions focusing on the purpose of PR, the use of social media and how coverage in different media is valued. Respondents informed us of the importance given to PR in their organisations and how this will change in the future.
To view the more recent, The Purpose of PR Survey 2018, click here.
Laura is a Trainee Account Executive in the Manchester office