Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?
With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks
A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Getting ahead of the media agenda – how to hit a moving target
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute.
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
Onboarding during a global pandemic - what's it like?
What is it like to join a company in the midst of a global pandemic? Our new Junior Account Manager, Caroline Fletcher, shares her experiences of remote onboarding.
Doing good things in bad times: how businesses are contributing to the fight against Covid-19
We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.
The online communities we all need right now
It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust.
Diary of a home working parent
Working from home with young children is, let's say, a challenge. Here at Fourth Day we too are dealing with the trials of a lockdown and for many of us that means homeschooling our young children.
Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?
What is the right tone for coronavirus comms?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different?
Coronavirus and communications - update
If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.
International Women’s Day 2020: celebrating women in business
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by...
Coronavirus and the communications conundrum
Most companies are feeling nervous about how COVID-19 will affect them. Here, Nikki shares her insights on how businesses should deal with the coronavirus from a communications perspective...
5 places to host your event in Manchester
For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and...
Fourth Day turns 18
Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite...
5 steps to creating the perfect podcast
Podcasts as a medium have always interested me. As a commuter, I often find myself getting stuck into a complex topic or funny panel discussion whilst completing...
What's a website for? Striking a balance between readability and SEO
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
Thought leadership: big opportunity or cringey cliché?
How important is thought leadership when it comes to establishing a professional reputation?