Diary of a PR intern
Fourth Day's Summer intern, Biba Stern, shares what's she learned from her first experience of working in the PR industry.
From Peterloo to the Euros: why real life matters
Our UK team (minus two isolating colleagues) recently gathered in Manchester for the first time in over 15 months and enjoyed a walking tour of the city. Xanthe shares thoughts on what she learned.
So, you want to do PR in Europe?
Looking to do PR in Europe? It's crucial that you have a tailored communications plan for each region. Here are some steps you need to follow to achieve that.
PR tips: How marketers can succeed with a PR agency
Vic Heyward, head of brand at Bright, shares her PR tips with Fourth Day director Xanthe Vaughan Williams on how marketers can succeed with a PR agency
3 reasons why we’re looking forward to a return to the office
We enjoyed our first team meet up in over 6 months this month. It was lovely to feel a sense of normality and reminded us why we can't wait to get back into the office.
Doing PR in the US: Q&A with Torch Communications
We sat down with our friends at US-based Torch Communications to chat about some of the communications considerations companies should be thinking about when setting up shop in the States.
How lockdown has led us to embrace every occasion
PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.
“Next slide please.” How data will shape the post-pandemic news agenda
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
Fourth Day running all over the world
We're proud to be supporting The Running Charity in 2021 - running is close to our hearts at Fourth Day. We share some of the team's best snaps from running around the world.
January lockdown blues - tips for staying positive
We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.
PR measurement jargon buster: ‘Can Do’ measurement series, Part 5
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
The top 5 most impactful hashtags of 2020
We take a look back at some of the top trending hashtags from across social media in 2020
Don’t panic - the Christmas party has NOT been cancelled!
In case you’re still plotting how to virtually recreate the highlight of the working year, here’s our guide to sprinkling some last minute Christmas party magic, 2020 style
PR in the UK – a beginner’s guide
It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.
Measuring the impact of media relations: ‘Can Do’ Measurement series, Part 4:
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
#onlygoodnews please
Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
‘Can Do’ Measurement, Part 2: Measuring the impact of social media
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.