'Can Do' measurement, part 1: The truth about measuring PR
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion
“You’re on mute”: How Zoom has changed business etiquette
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.
Hosting your virtual event – what you need to know
If you're making the move to virtual events, Lizzie Wood has some tips for you, fresh off the back of organising our first virtual Honest Talks
Honest Talks and leadership in 2020 – what we learned
In our latest Honest Talks event, our panelists explored what it means to be a leader in 2020.
Leadership – can it be learned or is it just earned?
Books and podcasts can offer us a fresh perspective on leadership and lessons which we can apply to our day-to-day work. We share some of our top resources for leadership insights in this blog.
What will you be spending your marketing budget on next?
With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?
Honest Talks: Leadership in 2020
Honest Talks with Fourth Day is back with Leadership in 2020 – a discussion which explores the big issues impacting business leaders today.
Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?
With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks
A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Getting ahead of the media agenda – how to hit a moving target
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute.
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
Onboarding during a global pandemic - what's it like?
What is it like to join a company in the midst of a global pandemic? Our new Junior Account Manager, Caroline Fletcher, shares her experiences of remote onboarding.
Doing good things in bad times: how businesses are contributing to the fight against Covid-19
We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.
The online communities we all need right now
It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust.
Diary of a home working parent
Working from home with young children is, let's say, a challenge. Here at Fourth Day we too are dealing with the trials of a lockdown and for many of us that means homeschooling our young children.