Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
New to event organising? Here’s how to succeed
If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.
The PR tale behind Wagatha Christie
The Wagatha Christie trial has become a welcome distraction from the harsh realities of actual news. Rachel shares why the part she's really fascinated about is a PR consultant's involvement.
Pooling resources at the company offsite
Last month, we enjoyed our first company offsite in two years, spending three days in Portugal. Xanthe summarises her thoughts on the trip and why it's so valuable to spend time together as a team.
Founders and Funders: it’s all about the story
Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.
20 years of Fourth Day
Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.
Supporting brands in their European expansion: 4 points to consider
Is your brand planning a European expansion? Nikki shares four pointers in this blog to help guide you with your communications strategy
UK PR: media relations tips for US companies
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
The power of personal profile - how PR can help to attract investment
At B2B Marketing Expo 2021, Nikki Scrivener spoke to Paul Billingham of Knight Corporate Finance about the power of PR & how raising a personal profile can attract investment. Here are our takeaways
The best coffee shops in London
With so many options to choose from, where should you go for coffee in London? We thought it would be helpful to share a few of our favourite spots.
7 tips on PR for tech startups
PR is a brilliant means for tech startups to get their name out there in a credible way. But it can be hard to know where to begin. We've provided 7 tips that will help you get started.
Don’t just make a podcast – create something worthy of recommendation
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
We’ve shortlisted for the Prolific North Tech Awards!
The awards recognise the ‘top talent making the North’s tech sector one of the most important and exciting today.’
Diary of a PR intern
Fourth Day's Summer intern, Biba Stern, shares what's she learned from her first experience of working in the PR industry.
From Peterloo to the Euros: why real life matters
Our UK team (minus two isolating colleagues) recently gathered in Manchester for the first time in over 15 months and enjoyed a walking tour of the city. Xanthe shares thoughts on what she learned.
So, you want to do PR in Europe?
Looking to do PR in Europe? It's crucial that you have a tailored communications plan for each region. Here are some steps you need to follow to achieve that.
PR tips: How marketers can succeed with a PR agency
Vic Heyward, head of brand at Bright, shares her PR tips with Fourth Day director Xanthe Vaughan Williams on how marketers can succeed with a PR agency
What makes us different – PR in Germany
Doing PR, or Öffentlichkeitsarbeit, in Germany is quite different from anywhere else in the world. Kat talks us through some of the unique challenges of running PR campaigns in DACH.