Work experience - worth it or not?
What can you gain from a work experience placement - and is it worth it or not? Our blog sheds some light on these questions
Communicating in a crisis – not as easy as it looks
There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.
What do the French think about the UK's working lunch culture?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.
How work experience is helping me choose between PR and journalism
Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take
Four Calling Birds – 20 years of Christmas greetings in PR
Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
A year at Fourth Day - VR, a Twit and a lettuce
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
What do you mean? The art of creating jargon-free B2B tech copy
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
The potential of the podcast: no longer a periphery media
After looking into the world of podcasts, Dominik breaks down why they are a popular medium, and how brands can use them effectively.
What does chaos at Twitter mean for you and me?
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
Ban the billboard? Ooh no!
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.
How to generate headlines with a great survey – Q&A
Great statistics have the power to capture people’s attention. We sat down for a Q&A with Censuswide’s Connor Sharp to get the low down on how brands can grab the headlines using the power of surveys.
Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
The PR tale behind Wagatha Christie
The Wagatha Christie trial has become a welcome distraction from the harsh realities of actual news. Rachel shares why the part she's really fascinated about is a PR consultant's involvement.
Pooling resources at the company offsite
Last month, we enjoyed our first company offsite in two years, spending three days in Portugal. Xanthe summarises her thoughts on the trip and why it's so valuable to spend time together as a team.
Founders and Funders: it’s all about the story
Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.
20 years of Fourth Day
Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.
Supporting brands in their European expansion: 4 points to consider
Is your brand planning a European expansion? Nikki shares four pointers in this blog to help guide you with your communications strategy