Telling truth in a world of lies: how brands can deal with disinformation

How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?

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Time for a Creative Conversation

A couple of weeks ago, Emily and I headed out of the office over to Media City to take part in Manchester’s ‘Creative Conversation’ – a day-long series...

Lizzie Q&A

Welcome back to our Q&A blog! This month we're back up north to speak to the lovely Lizzie Wood from our Manchester office.

Cindy

Welcome back to our Q&A blog! This month we've crossed the channel and quizzed Cindy Mouchard, one of our lovely consultants over in the Paris office. 

SAScon Day 2

On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon.

SAScon Day 1: brain theory, Twitter awards and a fine lunch

Yesterday’s SAScon brought together some of the best thinkers and speakers from across the digital world. SAScon stands for Search, Analytics and Social conference...

An introduction to international PR

PRCA NextGen international event at the Cornerhouse, Manchester More and more PR agencies require an international...

Video (and apparently every other medium) did not kill the radio star

With the flurry of media channels available today and the exciting advancements that are on the way with technologies such as Google Glass, will older forms of communications such as radio fade away?

May the fourth be with you: may the hope conquer the hype

Star Wars Day (May the 4th) has come a bit early this year as the rumours have been laid to rest about the cast of the latest Star Wars film.

Xanthe

Today we welcome the return of our monthly Q&A which should hopefully help our lovely readers to get to know us a little better. This month we’ve quizzed, director and co-founder...

London Live – just what the capital needs?

Working in a company which has two UK offices – one in London and one in Manchester, I have learned a lot about the importance of local media.  With my completely London-centric mind...

What is limiting the growth of 3D printing?

On Tuesday 25th March I spent the day unleashing my inner geek at the first Complete 3D Printing Conference. Before joining Fourth Day most of what I saw and read...

The Twitter re-design: do we need it?

So Twitter is just rolling out a layout design, featuring larger images, pinned tweets and larger font for more popular posts to make them stand out.

Charity band night kicks off Byte Night North West 2014 fundraising

A charity band night at Sound Control, Manchester will take place in May to raise money and awareness for Byte Night; the tech and business sectors’ annual sleep out in support of Action for Children.

The Google Knowledge Graph

Three days into my Fourth Day PR experience and I was lucky enough to attend the Google workshop run by Better Bankside and Affordable Intelligence Marketing (AIM).

Budget help for theatres

It was fantastic to hear the Chancellor announce plans last week to give a much needed boost to our theatre industry.  

Fourth Day heads to RBTE

Last week, Fourth Day headed down to the Retail Business Technology Expo (RBTE) at London’s Earl Court. As a retail technology PR specialist, this was massively useful for us.

Calm in a crisis

Legal firm Hill Dickinson kindly invited me along to a seminar in Manchester today, looking at how organisations should handle a media crisis.