An introduction to international PR
PRCA NextGen international event at the Cornerhouse, Manchester More and more PR agencies require an international...
Video (and apparently every other medium) did not kill the radio star
With the flurry of media channels available today and the exciting advancements that are on the way with technologies such as Google Glass, will older forms of communications such as radio fade away?
May the fourth be with you: may the hope conquer the hype
Star Wars Day (May the 4th) has come a bit early this year as the rumours have been laid to rest about the cast of the latest Star Wars film.
Xanthe
Today we welcome the return of our monthly Q&A which should hopefully help our lovely readers to get to know us a little better. This month we’ve quizzed, director and co-founder...
London Live – just what the capital needs?
Working in a company which has two UK offices – one in London and one in Manchester, I have learned a lot about the importance of local media. With my completely London-centric mind...
What is limiting the growth of 3D printing?
On Tuesday 25th March I spent the day unleashing my inner geek at the first Complete 3D Printing Conference. Before joining Fourth Day most of what I saw and read...
The Twitter re-design: do we need it?
So Twitter is just rolling out a layout design, featuring larger images, pinned tweets and larger font for more popular posts to make them stand out.
Charity band night kicks off Byte Night North West 2014 fundraising
A charity band night at Sound Control, Manchester will take place in May to raise money and awareness for Byte Night; the tech and business sectors’ annual sleep out in support of Action for Children.
The Google Knowledge Graph
Three days into my Fourth Day PR experience and I was lucky enough to attend the Google workshop run by Better Bankside and Affordable Intelligence Marketing (AIM).
Budget help for theatres
It was fantastic to hear the Chancellor announce plans last week to give a much needed boost to our theatre industry.
Fourth Day heads to RBTE
Last week, Fourth Day headed down to the Retail Business Technology Expo (RBTE) at London’s Earl Court. As a retail technology PR specialist, this was massively useful for us.
Calm in a crisis
Legal firm Hill Dickinson kindly invited me along to a seminar in Manchester today, looking at how organisations should handle a media crisis.
Will the press release perish?
There has been much discussion recently about whether the government should turn to twitter to break news to the public rather than via a traditional press release sent to favourite media contacts.
The dreaded ‘coffee shop office'
We’ve had some lively discussions in the office recently about the trend of working in coffee shops and today -- marooned by London’s tube strikes -- I find myself testing it out.
Agency life: an intern’s perspective
In my second year at Manchester Metropolitan University studying Marketing Management, an opportunity for work experience arose through the Agency Life unit.
Wearable Technology – the next big thing in retail?
2013 was the year Google began its mission to get the world talking about its luxury new eyewear Google Glass. The company invited hundreds of individuals from the tech...
It's not the same in England
This is a response to Xanthe’s blog of 17th January – “In France it is different” - from our French team. It is a translation of a blog by Quatrieme Jour managing director, Antoine Billon.
SAScon Mini: Review
Last week, Carolyn and I headed over to SAScon Mini – a search, analytics and social media conference taking place in Manchester’s Northern Quarter.