My Burberry? Smells ok to me
I sat down to catch up on Gogglebox on my tablet last night and sat patiently browsing on my phone (too many gadgets!) waiting for the adverts to be over.
Leanconf returns to Manchester
Leanconf is a conference based on Lean Start-up methods that was launched in Manchester last year. This year’s event at the Comedy Store at Deansgate...
Hats off to Mailchimp for its gamble on podcast advertising
We love a bit of culture at Fourth Day – from X Factor to opera, we’re not too picky on our genres. Apart from Desert Island Discs and random Radio 4 comedies, podcasts have passed me by however.
When PR meets social
It used to be the case in PR that once the coverage was published, our job was done and onto the next press clipping. But this is the case no more.
What are the big supermarkets doing wrong?
The big supermarkets have been getting it so wrong recently that someone needs to sit down and have a word with them. It’s not through lack of trying and God knows we all love a trier.
The changing landscape of theatre
I have always loved the theatre. As a child, I frequently saw performances with my Granddad – which of course always included the glorious ritual of interval ice cream!
Autumn newsletter 2014
Time is flying by at Fourth Day and Quatrième Jour – we can hardly believe it’s mid-November already!
Instagram, Instawalk, InstaMeet, InstaCRAZY!
In March 2014, the photo sharing social media site Instagram announced it had over 200 million active users (Instagram Blog) - a figure which I am sure has increased by now.
Can I click it? Yes you can!
The millennial consumer has to be tech savvy to stay clued up with the fashion world. Being glued to phones for fashion blogs and online shopping is a staple in the day-to-day life of a fashionista.
Byte Night Bake Sale!
As the Byte ‘Night’ itself approaches, the team here at our Manchester PR agency shut down their emails and put on their chef hats for a cake sale fundraiser.
On reflection: my time as a Fourth Day intern
After six very valuable and very fun weeks, my time as an intern at Fourth Day is sadly coming to an end. To say that I’ve learnt a lot is an understatement.
Paul Q&A
Welcome back to our Q&A blog! This month we quizzed Paul Maher, who heads our content marketing department up in Manchester.
Birthday wishes from my search engine
Today is my birthday, and I’ve had some lovely birthday messages from friends, family and colleagues… Oh yes and Google.
Byte Night builds momentum
Last week the Fourth North team attended the latest Byte Night photo shoot which, once again, saw business professionals do a spot of ‘pyjamming’.
Which came first - the donations or the marketing?
For many years I held the short-sighted view that charities were simply the beneficiaries of the nation’s altruism, that they would always have a constant flow of...
Kate Q&A
Welcome back to our Q&A blog! This month we're in the London PR agency office to quiz our brilliant office manager - Kate Hoggard
Through the eyes of an Intern: Education and Experience
Finding work experience as a student is hard enough, but finding experience in your desired career is even harder. Fortunately for me, I approached London pr agency Fourth Day.
Why I like video on demand advertising
Personally, I don’t tend to watch too much television. There are too many things that annoy me about it.