The blurred lines between personal and brand reputation

Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.

Read more

Autumn newsletter 2014

Time is flying by at Fourth Day and Quatrième Jour – we can hardly believe it’s mid-November already!

Instagram, Instawalk, InstaMeet, InstaCRAZY!

In March 2014, the photo sharing social media site Instagram announced it had over 200 million active users (Instagram Blog) - a figure which I am sure has increased by now.

Can I click it? Yes you can!

The millennial consumer has to be tech savvy to stay clued up with the fashion world. Being glued to phones for fashion blogs and online shopping is a staple in the day-to-day life of a fashionista.

Byte Night Bake Sale!

As the Byte ‘Night’ itself approaches, the team here at our Manchester PR agency shut down their emails and put on their chef hats for a cake sale fundraiser.

On reflection: my time as a Fourth Day intern

After six very valuable and very fun weeks, my time as an intern at Fourth Day is sadly coming to an end. To say that I’ve learnt a lot is an understatement.

Paul Q&A

Welcome back to our Q&A blog! This month we quizzed Paul Maher, who heads our content marketing department up in Manchester.

Birthday wishes from my search engine

Today is my birthday, and I’ve had some lovely birthday messages from friends, family and colleagues… Oh yes and Google.

Byte Night builds momentum

Last week the Fourth North team attended the latest Byte Night photo shoot which, once again, saw business professionals do a spot of ‘pyjamming’.

Which came first - the donations or the marketing?

For many years I held the short-sighted view that charities were simply the beneficiaries of the nation’s altruism, that they would always have a constant flow of...

Kate Q&A

Welcome back to our Q&A blog! This month we're in the London PR agency office to quiz our brilliant office manager - Kate Hoggard

Through the eyes of an Intern: Education and Experience

Finding work experience as a student is hard enough, but finding experience in your desired career is even harder. Fortunately for me, I approached London pr agency Fourth Day.

Why I like video on demand advertising

Personally, I don’t tend to watch too much television. There are too many things that annoy me about it.

Time for a Creative Conversation

A couple of weeks ago, Emily and I headed out of the office over to Media City to take part in Manchester’s ‘Creative Conversation’ – a day-long series...

Lizzie Q&A

Welcome back to our Q&A blog! This month we're back up north to speak to the lovely Lizzie Wood from our Manchester office.

Cindy

Welcome back to our Q&A blog! This month we've crossed the channel and quizzed Cindy Mouchard, one of our lovely consultants over in the Paris office. 

SAScon Day 2

On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon.

SAScon Day 1: brain theory, Twitter awards and a fine lunch

Yesterday’s SAScon brought together some of the best thinkers and speakers from across the digital world. SAScon stands for Search, Analytics and Social conference...