Will the press release perish?
There has been much discussion recently about whether the government should turn to twitter to break news to the public rather than via a traditional press release sent to favourite media contacts.
The dreaded ‘coffee shop office'
We’ve had some lively discussions in the office recently about the trend of working in coffee shops and today -- marooned by London’s tube strikes -- I find myself testing it out.
Agency life: an intern’s perspective
In my second year at Manchester Metropolitan University studying Marketing Management, an opportunity for work experience arose through the Agency Life unit.
Wearable Technology – the next big thing in retail?
2013 was the year Google began its mission to get the world talking about its luxury new eyewear Google Glass. The company invited hundreds of individuals from the tech...
It's not the same in England
This is a response to Xanthe’s blog of 17th January – “In France it is different” - from our French team. It is a translation of a blog by Quatrieme Jour managing director, Antoine Billon.
SAScon Mini: Review
Last week, Carolyn and I headed over to SAScon Mini – a search, analytics and social media conference taking place in Manchester’s Northern Quarter.
Zoopla 1 Football 0 - how PR played out
It’s not often that I get to combine talking about PR with talking about my beloved West Bromwich Albion, but this week my worlds have collided. The threat made by Zoopla that they would...
In France, it is different
When I worked for an agency which had five offices in Europe, my colleague Sam frequently repeated the phrase; “never underestimate cultural differences.”
How to work with your PR agency
Whether you are a large and established company used to working with agencies, or a small start-up engaging with a public relations consultancy for the first time, there are a few things...
Fourth Day PR’s 2013 round up
We asked our PR team what their highlights of 2013 were and what they are looking forward to in 2014. Read what they have to say below.
Highlights from the 3D printshow
Highlights from the 3D printshow
Just two weeks ago, Fourth Day’s London office was knee-deep in 3D Printshow madness.
Fourth Day PR supports Small Business Saturday
In the UK, Small Business Saturday takes place on December 7 – no co-incidence that it’s near Christmas, of course.
Augmented reality: where next?
At the Cross Media show at the Business Design Centre a few weeks ago, there were no fewer than six companies offering augmented reality solutions.
‘The whole city was alive with it!’
On Friday morning, Nikki and I headed off to the iconic Royal Exchange Theatre in Manchester to attend the Business Insider’s Arts and Culture in Business Forum.
Tasty business card biscuits
Fourth Day PR took some of these amazing business card biscuits to a business meeting last week.
We made it! Byte Night raises £1 million
We’re absolutely thrilled to say that this year’s Byte Night has now raised over £1m to help the fight against youth homelessness.
BYTE NIGHT: WE DID IT!
I think it’s safe to say that no one looks forward to sleeping outdoors under the elements – especially when it starts raining at 3am. Even the fact that we were raising money for...
A great two weeks of PR coverage for Fourth Day
A great two weeks of PR coverage for Fourth Day
Fourth Day PR has had an amazing two weeks of PR coverage for our clients, covering a wide range of consumer and trade publications