Rob Waugh, journalist & panellist for Fourth Day's latest edition of Honest Talks: Truth, trust and downright lies - a panel discussion on misinformation in business.
Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?

Fourth Day does Tech Week New York!
Fourth Day headed stateside to take part in Tech Week New York – a week-long series of events that brings together and celebrates the tech community.
Report
The Importance of Content to your New Website
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
Rethink your content's headline
Rethink your content's headline
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
This week, we’re delighted to welcome the first in the series of international guest blog posts.
FOURTH DAY MEETS... BAZINI HOPP
We’ll be hearing from fellow PRs and agencies from around the globe as they share insights on hot topics, industry trends and much more.
SAScon returned to MMU Business School last week
SIX YEARS OF SASCON: SEARCH, ANALYTICS AND SOCIAL
Now in its sixth year, SAScon returned to MMU Business School last week to bring together keynotes, speakers and debates across search, analytics and social.
SAScon Day 2
On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon. This was my first experience of the digital event and I definitely wasn’t disappointed.
Last Wednesday saw the launch of the TMRW conference
ARE YOU READY FOR TMRW?
Last Wednesday saw the launch of the TMRW conference – a brand new one-day event in Manchester that promised organisations the opportunity to find their next technological edge.
I’m honoured to be part of the board helping to bring Byte Night to the North West
FANCY JOINING FOURTH DAY FOR A SLEEPOVER? BYTE NIGHT 2015 GETS UNDERWAY!
For the third year in a row I’m honoured to be part of the board helping to bring Byte Night to the North West.
The latest app creating a storm in the media.
DISCOVER THE POWER OF LIVE STREAMING
You may have read about Periscope recently and if you haven’t; it’s the latest app creating a storm in the media.
The team’s latest event PR project – to promote and organise an evening of meditation and mindfulness with a Tibetan Lama
PR FOR A LAMA…YES A LAMA…
Being relatively new to the PR world I was keen to get on board and learn how PR is used for events. I quickly discovered just how effective it is, below are my key learnings.
PRESS RELEASE
FOURTH DAY RESORTS TO PIGEON POST TO DELIVER PRESS RELEASES
PR agency, Fourth Day PR has taken the unprecedented step of recruiting carrier pigeons as insurance against the rising threat of cyberattack.
When the boot's on the other foot... Why all PRs need to practise being in front of the media
Working in PR, we are used to talking to clients about how to behave with journalists. We provide media training and make sure that interviewees are armed with...
PRs gather to celebrate the best in North West
Last week, the Fourth North team headed to Barclay’s Manchester tech hub, the ‘Escalator,’ to catch up with fellow PRs, share the latest goings-on, and listen in on a series of industry talks.
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Fourth North gets creative
Last week, the team at Fourth North headed off for the second in a series of creative PR and content services brainstorms.
Q&A: Lisa Henshaw
Welcome back to our Q&A blog! This month we're in our London office to find a out a little bit more about Associate Director, Lisa Henshaw! Lisa focuses on our charity PR...
OUR FRENCH OFFICE HITS THE MEDIA HEADLINES WITH PR RESEARCH
Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.
Social networks and the office Christmas party
Last week, on consecutive days, I attended two different business Christmas parties. One was small, friendly, and involved not only a quiz but a game of Play Your Cards Right.