Last Wednesday saw the launch of the TMRW conference
ARE YOU READY FOR TMRW?
Last Wednesday saw the launch of the TMRW conference – a brand new one-day event in Manchester that promised organisations the opportunity to find their next technological edge.
I’m honoured to be part of the board helping to bring Byte Night to the North West
FANCY JOINING FOURTH DAY FOR A SLEEPOVER? BYTE NIGHT 2015 GETS UNDERWAY!
For the third year in a row I’m honoured to be part of the board helping to bring Byte Night to the North West.
The latest app creating a storm in the media.
DISCOVER THE POWER OF LIVE STREAMING
You may have read about Periscope recently and if you haven’t; it’s the latest app creating a storm in the media.
The team’s latest event PR project – to promote and organise an evening of meditation and mindfulness with a Tibetan Lama
PR FOR A LAMA…YES A LAMA…
Being relatively new to the PR world I was keen to get on board and learn how PR is used for events. I quickly discovered just how effective it is, below are my key learnings.
PRESS RELEASE
FOURTH DAY RESORTS TO PIGEON POST TO DELIVER PRESS RELEASES
PR agency, Fourth Day PR has taken the unprecedented step of recruiting carrier pigeons as insurance against the rising threat of cyberattack.
When the boot's on the other foot... Why all PRs need to practise being in front of the media
Working in PR, we are used to talking to clients about how to behave with journalists. We provide media training and make sure that interviewees are armed with...
PRs gather to celebrate the best in North West
Last week, the Fourth North team headed to Barclay’s Manchester tech hub, the ‘Escalator,’ to catch up with fellow PRs, share the latest goings-on, and listen in on a series of industry talks.
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Fourth North gets creative
Last week, the team at Fourth North headed off for the second in a series of creative PR and content services brainstorms.
Q&A: Lisa Henshaw
Welcome back to our Q&A blog! This month we're in our London office to find a out a little bit more about Associate Director, Lisa Henshaw! Lisa focuses on our charity PR...
OUR FRENCH OFFICE HITS THE MEDIA HEADLINES WITH PR RESEARCH
Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.
Social networks and the office Christmas party
Last week, on consecutive days, I attended two different business Christmas parties. One was small, friendly, and involved not only a quiz but a game of Play Your Cards Right.
My Burberry? Smells ok to me
I sat down to catch up on Gogglebox on my tablet last night and sat patiently browsing on my phone (too many gadgets!) waiting for the adverts to be over.
Leanconf returns to Manchester
Leanconf is a conference based on Lean Start-up methods that was launched in Manchester last year. This year’s event at the Comedy Store at Deansgate...
Hats off to Mailchimp for its gamble on podcast advertising
We love a bit of culture at Fourth Day – from X Factor to opera, we’re not too picky on our genres. Apart from Desert Island Discs and random Radio 4 comedies, podcasts have passed me by however.
When PR meets social
It used to be the case in PR that once the coverage was published, our job was done and onto the next press clipping. But this is the case no more.
What are the big supermarkets doing wrong?
The big supermarkets have been getting it so wrong recently that someone needs to sit down and have a word with them. It’s not through lack of trying and God knows we all love a trier.
The changing landscape of theatre
I have always loved the theatre. As a child, I frequently saw performances with my Granddad – which of course always included the glorious ritual of interval ice cream!