The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.

Three cheers for Manchester's tech scene
The first ever National Coding Week awards took place this week. Recognising commitment to the event shown by participants last year...
Nothing new about The New Day
When it comes to print, I’m quite old school. A reluctant Kindle adopter and a lover of the Sunday papers, I really like the idea of throwing caution to the wind...
Technology - it's taking over the world (or London at least!)
As the latest person to join the Fourth Day team (all the way from Australia), I’ve been astounded at the level of innovation and the entrepreneurial culture in London.
Social, award-nominated and international PR - highlights from Fourth Day's offsite January 2016
We’ve recently returned from our company offsite in Berlin. It was our biggest to date, with 16 of us coming together to share the best of our work in 2015, our plans...
PR: what's in a name?
This week I received a request from Gorkana (a media database service) to answer a few questions about the industry. I agreed without asking what...
Fourth Day meets... my2be
my2be is an online social network for students and professionals. Wherever you are in your career, we help you to reach the next stage through networking, advice, and mentoring.
Our French office hits the media headlines with PR research
Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.
WHICH BRANDS HAVE SHONE BRIGHT THIS CHRISTMAS?
It’s the most wonderful time of the year, and, once again, this festive season has seen businesses putting their all into decking the halls, the streets and social media with branded Christmas cheer.
FUTURE OR FAD: FOURTH DAY PR’S TOP THREE TRENDS TO LOOK OUT FOR IN 2016
As we reach the end of December, no-one can dispute the fact that it’s truly been a year of tech. From the advent of wearables to the rise of low-cost 3D printing...
DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?
When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.
#BEINGB2B KICKS OFF IN MANCHESTER!
We launched our new event series aimed at B2B PRs last night and it was great to see so many of the Manchester community turn out for it.
FOURTH DAY TEAMS UP WITH SARA HUGHES FOR FREE RADIO TRAINING SESSION!
We’re really pleased to announce that we’ll be offering a free radio training session next week on Wednesday 4th November at Broadstone Mill between 12pm and 1pm.
Fourth Day does Tech Week New York!
Fourth Day headed stateside to take part in Tech Week New York – a week-long series of events that brings together and celebrates the tech community.
Report
The Importance of Content to your New Website
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
Rethink your content's headline
Rethink your content's headline
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
This week, we’re delighted to welcome the first in the series of international guest blog posts.
FOURTH DAY MEETS... BAZINI HOPP
We’ll be hearing from fellow PRs and agencies from around the globe as they share insights on hot topics, industry trends and much more.
SAScon returned to MMU Business School last week
SIX YEARS OF SASCON: SEARCH, ANALYTICS AND SOCIAL
Now in its sixth year, SAScon returned to MMU Business School last week to bring together keynotes, speakers and debates across search, analytics and social.
SAScon Day 2
On Friday, I traded places with Carolyn and made my way over to MMU for the second instalment of SAScon. This was my first experience of the digital event and I definitely wasn’t disappointed.