Fourth Day | Tech PR Agency

AI is making everything sound the same, so how can brands stand out?

As AI-generated content becomes commonplace, Xanthe argues that brands need to hold on to the fact they are talking to humans and that personality matters.

SAScon Mini: Review

Last week, Carolyn and I headed over to SAScon Mini – a search, analytics and social media conference taking place in Manchester’s Northern Quarter.

How to work with your PR agency

Whether you are a large and established company used to working with agencies, or a small start-up engaging with a public relations consultancy for the first time, there are a few things...

Fourth Day PR’s 2013 round up

We asked our PR team what their highlights of 2013 were and what they are looking forward to in 2014. Read what they have to say below.

Highlights from the 3D printshow

Just two weeks ago, Fourth Day’s London office was knee-deep in 3D Printshow madness.

Fourth Day PR supports Small Business Saturday

In the UK, Small Business Saturday takes place on December 7 – no co-incidence that it’s near Christmas, of course.

Augmented reality: where next?

At the Cross Media show at the Business Design Centre a few weeks ago, there were no fewer than six companies offering augmented reality solutions.

‘The whole city was alive with it!’

On Friday morning, Nikki and I headed off to the iconic Royal Exchange Theatre in Manchester to attend the Business Insider’s Arts and Culture in Business Forum.

Tasty business card biscuits

Fourth Day PR took some of these amazing business card biscuits to a business meeting last week.

We made it! Byte Night raises £1 million

We’re absolutely thrilled to say that this year’s Byte Night has now raised over £1m to help the fight against youth homelessness.

BYTE NIGHT: WE DID IT!

I think it’s safe to say that no one looks forward to sleeping outdoors under the elements – especially when it starts raining at 3am. Even the fact that we were raising money for...