Telling truth in a world of lies: how brands can deal with disinformation

How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?

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6 FACTS ABOUT THE TELEGRAPH BUSINESS DESK

Gorkana breakfast briefing with James Quinn and Ben Wright, joint group business editors for The Telegraph

The Woz heads to Manchester

Last month saw the return of Business Rocks – Manchester’s tech, music and investment summit. Returning for the second time, this year’s conference...

What we can all learn from technology start-ups

‘No two days are the same’ is a bit of a cliché in the world of PR but a cliché for a reason.

How to be a tech entrepreneur - The Woz way

It’s not often you feel star-struck at a technology conference. But when Steve Wozniak, co-founder of Apple rocked into town for Business Rocks last week it felt...

Fourth Day PR tackles 'phoning journalists' phobia with virtual therapist session

Fourth Day PR has partnered with health technology provider Telmenow to launch Siggy, a heart rate monitor that measures fluctuations...

A whirlwind week at Fourth Day

Last week was something of a whirlwind at Fourth North. From catching up at meetings in London, the Midlands and Manchester...

Three cheers for Manchester's tech scene

The first ever National Coding Week awards took place this week. Recognising commitment to the event shown by participants last year...

Nothing new about The New Day

When it comes to print, I’m quite old school. A reluctant Kindle adopter and a lover of the Sunday papers, I really like the idea of throwing caution to the wind...

Technology - it's taking over the world (or London at least!)

As the latest person to join the Fourth Day team (all the way from Australia), I’ve been astounded at the level of innovation and the entrepreneurial culture in London.

Social, award-nominated and international PR - highlights from Fourth Day's offsite January 2016

We’ve recently returned from our company offsite in Berlin. It was our biggest to date, with 16 of us coming together to share the best of our work in 2015, our plans...

PR: what's in a name?

This week I received a request from Gorkana (a media database service) to answer a few questions about the industry. I agreed without asking what...

Fourth Day meets... my2be

my2be is an online social network for students and professionals. Wherever you are in your career, we help you to reach the next stage through networking, advice, and mentoring.

Our French office hits the media headlines with PR research

Our French PR office, Quatrieme Jour, has made a splash this week with their research of how today’s organisations are approaching media relations.

WHICH BRANDS HAVE SHONE BRIGHT THIS CHRISTMAS?

It’s the most wonderful time of the year, and, once again, this festive season has seen businesses putting their all into decking the halls, the streets and social media with branded Christmas cheer.

FUTURE OR FAD: FOURTH DAY PR’S TOP THREE TRENDS TO LOOK OUT FOR IN 2016

As we reach the end of December, no-one can dispute the fact that it’s truly been a year of tech. From the advent of wearables to the rise of low-cost 3D printing...

DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?

When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.

#BEINGB2B KICKS OFF IN MANCHESTER!

We launched our new event series aimed at B2B PRs last night and it was great to see so many of the Manchester community turn out for it.

FOURTH DAY TEAMS UP WITH SARA HUGHES FOR FREE RADIO TRAINING SESSION!

We’re really pleased to announce that we’ll be offering a free radio training session next week on Wednesday 4th November at Broadstone Mill between 12pm and 1pm.