Weathering a social storm
It’s incredible how, in just over a decade, social media has changed the way companies conduct business, from how to spend money on advertising, to handling customer service queries and much more.
The Purpose of PR: it’s not just about the clicks
“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications.
Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
Why brands should protect themselves from the dark net
As with so many things internet-related, the Dark Net began with good intentions.
The 'appier future of technology
Earlier this year, with the shock of Brexit still heavy in the air, the organisers of TechCrunch Disrupt decided that they would, after a three-year stint in London, head back to Berlin.
Event management 101 - your essential checklist
This summer, the Fourth Day team launched a new event series called Honest Talks. The idea was to bring together a group of business people in an intimate, relaxed group, to discuss issues that often
Autumn Budget 2017: What's in it for tech?
The Chancellor’s speech made a great deal of positive noises about embracing change and looking to the future.
Alcohol and business: Should the UK follow the German approach to networking?
In Germany beer is seen as part of the national identity. This is reflected in its widespread availability, everywhere from motorway stations to gyms. It’s even legal to buy beer at 16 years of age.
Why tech startups need to get to grips with Intellectual Property
Intellectual Property - some of us don't know what it is or how we can protect it. Here, Nikki talks to Ian Sterritt from the Intellectual Property Office about tech companies and IP.
Is this the end of boozy business?
Earlier this year Lloyd’s of London implemented a drinking ban for its staff between the hours of 9am to 5pm. They justified this move by pointing to the presence of...
Fourth Day's alternative self-help book list for business
When I hear business leaders attribute their success to the fact that they are always working – I recently heard someone boast 19 hours a day – I don’t believe it.
PR and the murky world of copy approval
Clare Balding inadvertently stirred up a media storm recently over allegations that she sought copy approval for a feature in Saga Magazine.
How African culture has changed our approach to PR
Since opening our Casablanca office in September 2015, we’ve discovered some interesting differences between how the African and European press operate.
Measurement 101 - featuring an interview with measurement specialist Steph Bridgement
Measurement – it’s as important as the work itself. But measurement falls to the bottom of the priority list far too often. This is for a number of reasons...
Poison or panacea? How does Kenneth Cukier view the 'threat' posed by AI
Climate change. Pandemics. These are just two potential existential threats where AI could offer a solution, according to Kenneth Cukier.
Hamburg 'Reeps' the benefit of its music and technology mash up
In the UK, we may best know Hamburg for being the city where the Beatles plied their trade before becoming an international sensation.
Getting clean: the promise of environmentally-friendly tech solutions
Recent news that Sadiq Khan has pledged £9 million to make London a ‘greener’ place comes as welcome news for Londoners.
Report
What's holding back the Manchester Tech Scene
This report features leading figures in the Manchester tech scene discussing what it will take to make the city a global leader.