So, you want to work in PR...?
Having worked full-time in PR for around 8 months now, I’m still learning. But here are a few pointers I’ve picked up so far.
Exploitation or opportunity? Making the case for an internship in PR
Speaking from my own experience, the internship I undertook at Fourth Day offered me a valuable opportunity to dip a toe in the world of PR and allowed...
Is social media more bad than good for brands?
What are brands using social media for? Presumably the overall objective is enhancing brand reputation and driving sales. But it might not be for everyone.
Event
Honest Talks - Social media in the workplace
We’re hosting another Honest Talks! The third instalment in our series of panel discussions will be focused on the topic of “Social media in the workplace”. Tickets on sale now.
Here's looking at you, Casablanca
Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.
Report
The Purpose of PR Survey
Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.
Weathering a social storm
It’s incredible how, in just over a decade, social media has changed the way companies conduct business, from how to spend money on advertising, to handling customer service queries and much more.
The Purpose of PR: it’s not just about the clicks
“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications.
Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
Why brands should protect themselves from the dark net
As with so many things internet-related, the Dark Net began with good intentions.
The 'appier future of technology
Earlier this year, with the shock of Brexit still heavy in the air, the organisers of TechCrunch Disrupt decided that they would, after a three-year stint in London, head back to Berlin.
Event management 101 - your essential checklist
This summer, the Fourth Day team launched a new event series called Honest Talks. The idea was to bring together a group of business people in an intimate, relaxed group, to discuss issues that often
Autumn Budget 2017: What's in it for tech?
The Chancellor’s speech made a great deal of positive noises about embracing change and looking to the future.
Alcohol and business: Should the UK follow the German approach to networking?
In Germany beer is seen as part of the national identity. This is reflected in its widespread availability, everywhere from motorway stations to gyms. It’s even legal to buy beer at 16 years of age.
Why tech startups need to get to grips with Intellectual Property
Intellectual Property - some of us don't know what it is or how we can protect it. Here, Nikki talks to Ian Sterritt from the Intellectual Property Office about tech companies and IP.
Is this the end of boozy business?
Earlier this year Lloyd’s of London implemented a drinking ban for its staff between the hours of 9am to 5pm. They justified this move by pointing to the presence of...
Fourth Day's alternative self-help book list for business
When I hear business leaders attribute their success to the fact that they are always working – I recently heard someone boast 19 hours a day – I don’t believe it.
PR and the murky world of copy approval
Clare Balding inadvertently stirred up a media storm recently over allegations that she sought copy approval for a feature in Saga Magazine.