Masculinity in the Workplace - He for me? He and she? Or are we all just people?
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man...
Reflections on the PR industry
How are we measuring up?
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock ...
Our round-up of Big Data London
Changing the perception of data in society
Big Data London, an event we went to recently, revealed to us that there is a whole lot more to the data industry than we might think, and perceptions of data are being challenged...
Tech startup PR - head above or below the parapet?
Fourth Day founder Xanthe Vaughan Williams offered tech startup PR tips at the Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.
How to write a great article: a checklist
If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.
Going viral: logic or luck?
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s...
PR vs journalism: what is the better career choice?
It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions.
Show me the Value – tips on using PR to attract investors
At our recent event, hosted in collaboration with Berlin’s Tech Open Air (TOA) festival, we offered our insight and experience into how to use PR to raise awareness of an organisation amongst
How heritage and nostalgia can help sell your brand
The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting.
Social media: let’s help this child grow
Rupert Cornford is in a reflective mood after last week’s Honest Talks debate. While social media has had a rough ride...
Event
Honest Talks and social media: a roundup of the event
On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.
Top tips for writing an ace press release
We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.
So, you want to work in PR...?
Having worked full-time in PR for around 8 months now, I’m still learning. But here are a few pointers I’ve picked up so far.
Exploitation or opportunity? Making the case for an internship in PR
Speaking from my own experience, the internship I undertook at Fourth Day offered me a valuable opportunity to dip a toe in the world of PR and allowed...
Is social media more bad than good for brands?
What are brands using social media for? Presumably the overall objective is enhancing brand reputation and driving sales. But it might not be for everyone.
Event
Honest Talks - Social media in the workplace
We’re hosting another Honest Talks! The third instalment in our series of panel discussions will be focused on the topic of “Social media in the workplace”. Tickets on sale now.
Here's looking at you, Casablanca
Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.
Report
The Purpose of PR Survey
Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.