Too many baskets for your eggs - where to pitch in the digital age
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
National Conversation Week - are you having the right conversations?
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted.
"Salud!" from sunny Barcelona
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands...
Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks...
Honest Talks #3 – 24/7ism: can you afford to switch off?
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.
Honest Talks #2: Authenticity - this is me, honest
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
News update on Fourth Day's latest PR projects in Africa
Fourth Day PR expands presence in Africa
A news update on new client projects in Benin and Morocco
7 tips for using PR to attract investment
How can tech start-ups and entrepreneurs, who are looking to catch the eye of investors, use PR to establish their credibility?
Predictions for the year ahead in PR
What’s on the PR radar for 2019?
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.
Masculinity in the Workplace - He for me? He and she? Or are we all just people?
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man...
Reflections on the PR industry
How are we measuring up?
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock ...
Our round-up of Big Data London
Changing the perception of data in society
Big Data London, an event we went to recently, revealed to us that there is a whole lot more to the data industry than we might think, and perceptions of data are being challenged...
Tech startup PR - head above or below the parapet?
Fourth Day founder Xanthe Vaughan Williams offered tech startup PR tips at the Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.
How to write a great article: a checklist
If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.
Going viral: logic or luck?
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s...
PR vs journalism: what is the better career choice?
It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions.
Show me the Value – tips on using PR to attract investors
At our recent event, hosted in collaboration with Berlin’s Tech Open Air (TOA) festival, we offered our insight and experience into how to use PR to raise awareness of an organisation amongst
How heritage and nostalgia can help sell your brand
The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting.