T his is the second Purpose of PR survey from Fourth Day. Our industry is evolving constantly in response to advancements in digital technology and changes within the media, so pinning down the boundaries of PR is harder than ever.
We wanted to find out whether perceptions had changed since our original survey two years ago, so we spoke to 50 people working in marketing and PR, predominantly in the B2B sector. We mixed online and telephone interviews with face-to-face meetings to allow for a wider discussion.
To look back at The Purpose of PR Survey 2016, click here.
Xanthe is a co-founder and director of Fourth Day PR