B2B Tech PR: A US perspective
PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss...
From Kylie Jenner to Barcelona: our top blogs from 2019
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
Surviving Christmas in Australia: the PR perspective
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
Fourth Day's recipe for PR campaign success
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for...
Three takeaways from the Smart Factory Expo
Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than...
What Zuckerberg and WeWork’s struggles tell us about reputation management
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?
Three takeaways from Honest Talks - the Liverpool edition
Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.
Honest Talks: The Future of Work: Liverpool
We’re back with Honest Talks: The Future of Work - and this time we're heading to Liverpool to explore the big issues impacting our experiences of work and the way we interact with others.
Honest Talks and the Future of Work: A roundup of the evening
Last night we hosted the latest instalment in our Honest Talks event series at Accelerate Places Manchester.
The future of work: Is technology an enabler or an isolator?
When flexible working first became more common, it was met with a round of applause. Who wouldn’t be excited at the thought of not having to go into the office every single day? But that initial
The Future of Work: Generation Slashie
Ahead of our next Honest Talks event looking at the future of work, we explore the current trend for 'slashie' careers. Is the death of the 'job for life' a blessing or a curse?
Honest Talks: The Future of Work
We’re back with Honest Talks: The Future of Work – a discussion which explores the big issues impacting our experiences of work and the way we interact with others.
Jobs in PR: What really stands out to employers?
About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Using psychology to win a journalist over - the counsellor will see you now
Fourth Day Account Manager Katharina has recently started moonlighting as a counsellor. Here she analyses the often complicated relationship between journalists and PRs...
Tess the Terrier - Fourth Day's social media influencer
Our very own four-legged brand ambassador, Tess the Terrier, hit the headlines recently as part of #BringYourDogToWorkDay.
Say what?! International PR and the style conundrum
As experts in international PR, we know a thing or two about the challenges of communication across borders. From when not to call a German journo, to when it's OK to...
The truth behind phoney five-star reviews
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories.