Jobs in PR: What really stands out to employers?
About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Using psychology to win a journalist over - the counsellor will see you now
Fourth Day Account Manager Katharina has recently started moonlighting as a counsellor. Here she analyses the often complicated relationship between journalists and PRs...
Say what?! International PR and the style conundrum
As experts in international PR, we know a thing or two about the challenges of communication across borders. From when not to call a German journo, to when it's OK to...
The truth behind phoney five-star reviews
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories.
Cross-channel PR
In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as...
From Queen Victoria to Kylie Jenner: A history of the influencer
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements...
So, digital media is dying. Really?
Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning ...
Why we need to move our conversations from online to offline
Why taking your online relationships offline can be so valuable - for both your business and your social life
Too many baskets for your eggs - where to pitch in the digital age
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
National Conversation Week - are you having the right conversations?
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted.
"Salud!" from sunny Barcelona
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands...
Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks...
Honest Talks #3 – 24/7ism: can you afford to switch off?
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.
Honest Talks #2: Authenticity - this is me, honest
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
News update on Fourth Day's latest PR projects in Africa
Fourth Day PR expands presence in Africa
A news update on new client projects in Benin and Morocco
7 tips for using PR to attract investment
How can tech start-ups and entrepreneurs, who are looking to catch the eye of investors, use PR to establish their credibility?
Predictions for the year ahead in PR
What’s on the PR radar for 2019?
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.