Getting ahead of the media agenda – how to hit a moving target
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute.
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
Onboarding during a global pandemic - what's it like?
What is it like to join a company in the midst of a global pandemic? Our new Junior Account Manager, Caroline Fletcher, shares her experiences of remote onboarding.
Doing good things in bad times: how businesses are contributing to the fight against Covid-19
We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.
The online communities we all need right now
It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust.
Diary of a home working parent
Working from home with young children is, let's say, a challenge. Here at Fourth Day we too are dealing with the trials of a lockdown and for many of us that means homeschooling our young children.
Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?
What is the right tone for coronavirus comms?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different?
Coronavirus and communications - update
If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.
International Women’s Day 2020: celebrating women in business
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by...
Coronavirus and the communications conundrum
Most companies are feeling nervous about how COVID-19 will affect them. Here, Nikki shares her insights on how businesses should deal with the coronavirus from a communications perspective...
Fourth Day turns 18
Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite...
5 steps to creating the perfect podcast
Podcasts as a medium have always interested me. As a commuter, I often find myself getting stuck into a complex topic or funny panel discussion whilst completing...
Thought leadership: big opportunity or cringey cliché?
How important is thought leadership when it comes to establishing a professional reputation?
From Kylie Jenner to Barcelona: our top blogs from 2019
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
Surviving Christmas in Australia: the PR perspective
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
Fourth Day's recipe for PR campaign success
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for...
Three takeaways from the Smart Factory Expo
Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than...