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How work experience is helping me choose between PR and journalism

Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take

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How ‘slow news’ has emerged in a fast-changing media landscape

The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'

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What Zuckerberg and WeWork’s struggles tell us about reputation management

Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?

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So, digital media is dying. Really?

Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning ...

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Twitter: Getting rid of the like but increasing the love?

The madness of this Monday morning wouldn’t have been much different from any other – that is, if it weren’t for the Twitter frenzy that was taking place.

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Is social media more bad than good for brands?

What are brands using social media for? Presumably the overall objective is enhancing brand reputation and driving sales. But it might not be for everyone.

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Event

Honest Talks - Social media in the workplace

We’re hosting another Honest Talks! The third instalment in our series of panel discussions will be focused on the topic of “Social media in the workplace”. Tickets on sale now.

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Why big tech companies need to repair their reputations in 2018

Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.

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Agency life: an intern’s perspective

In my second year at Manchester Metropolitan University studying Marketing Management, an opportunity for work experience arose through the Agency Life unit.

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Fourth Day PR’s 2013 round up

We asked our PR team what their highlights of 2013 were and what they are looking forward to in 2014. Read what they have to say below.

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