Powered by AI - 4 tools that can make a difference
From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work - with the internet’s perennial caveat: all views are my own.

Fourth Day PR sponsors Stockport girls’ football teams
All Stockport Vikings match kits will proudly sport the Fourth Day PR logo as the girls compete in this season’s Cheshire Girls Football League (Stockport Division).
American investors, AI and living forever
Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.
Cultural changes for PR success in Europe vs. the US
Xanthe offers some tips to help US companies connect more effectively with media on the other side of the pond.
The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
A Fourth Day report
Want to build your reputation across the water? Here are some things you should know
We asked 53 US technology companies about their plans for European expansion & the type of support they want from PR agencies in the territory. Our report shares their insights and our advice.
Fourth Day partners with 53two for pro bono public relations project
We're thrilled to announce a new partnership with Manchester-based independent theatre and arts venue, 53two.
Global digital manufacturer, Protolabs, selects Fourth Day for UK PR
Protolabs has selected B2B tech PR agency, Fourth Day, to manage its UK PR, influencer relations & thought leadership programmes
The power of raising your profile – how PR can help to attract investment
We speak to tech companies at all stages of their journey about the power of PR. This blog shares some key things to consider.
Festival fever at Fourth Day
As we're in the midst of summer festival season, what better time for our team to share their favourite festivals - from Edinburgh, all the way to Casablanca.
Does reputation matter to investors?
We sat down to discuss reputation and investment with Knight Corporate Finance director, Paul Billingham
AI in journalism – threat or opportunity?
The use of AI is a hot topic in many sectors at the moment - but should it be considered a threat or an opportunity by journalists?
Take a Walk with Fourth Day
Take a Walk with Fourth Day
Our team are big advocates for getting out in the fresh air - so to celebrate National Walking Month in May, we've shared our favourite spots to go for a stroll with friends, family and colleagues
Work experience - worth it or not?
What can you gain from a work experience placement - and is it worth it or not? Our blog sheds some light on these questions
Communicating in a crisis – not as easy as it looks
There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.
What do the French think about the UK's working lunch culture?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.
How work experience is helping me choose between PR and journalism
Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take
Four Calling Birds – 20 years of Christmas greetings in PR
Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months