How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different? We share some advice.
If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by and if they have any nuggets of advice for young females starting out in their industry.
Most companies are feeling nervous about how COVID-19 will affect them. Here, Nikki shares her insights on how businesses should deal with the coronavirus from a communications perspective, and how the outbreak is having a unique impact on both our personal and professional lives.
For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and concert halls – but these are often too big, too ‘run of the mill’ or lacking in character.
Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite in gorgeous Greece.
Podcasts as a medium have always interested me. As a commuter, I often find myself getting stuck into a complex topic or funny panel discussion whilst completing other mundane tasks like checking my mobile banking or online shopping.
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
How important is thought leadership when it comes to establishing a professional reputation?
PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss some of the big trends in international PR, Chicago's 'do-it-yourself attitude' and, among other things, the best place to take a journo for lunch!
Nikki and I asked a few clients and friends of Fourth Day for examples of inspired and/or terrible PR since 2010. KFC, Gordon Brown and, yes, Prince Andrew feature.
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?
Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than 6,000 industry leaders and ‘digitally-minded manufacturers.’
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?
Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.