In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as one of the world’s most elegant cities. Both huge fans of travelling, Sarah Jane and I jumped at the chance to spend a few days with our colleagues at Quatrieme Jour last week.
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.
Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.
Why taking your online relationships offline can be so valuable - for both your business and your social life
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!
As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.
Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks, we immediately started reminiscing about Bob Harris’ (Murray’s character) attempts to negotiate Japanese culture. This got us talking about times we’ve seen other things get ‘lost in translation’ – in particular brands that have missed the mark following forays into foreign territories.
Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.
Elegant, imposing, bustling, historic, diverse: these are just a few words that could be used to describe Somerset House - where our Fourth Day London office can be found.
Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.
News update on Fourth Day's latest PR projects in Africa
A news update on new client projects in Benin and Morocco
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.