This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!
As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.
Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks, we immediately started reminiscing about Bob Harris’ (Murray’s character) attempts to negotiate Japanese culture. This got us talking about times we’ve seen other things get ‘lost in translation’ – in particular brands that have missed the mark following forays into foreign territories.
Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.
Elegant, imposing, bustling, historic, diverse: these are just a few words that could be used to describe Somerset House - where our Fourth Day London office can be found.
Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.
News update on Fourth Day's latest PR projects in Africa
A news update on new client projects in Benin and Morocco
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.
Predictions for the year ahead in PR
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.
Earlier this month, Lizzie and I spent a few days working in the German capital. It was great to visit Fourth Day’s office and explore the city in our free time.
Expert tips and opinion on LinkedIn
I like to think I’ve built up a good base of knowledge about LinkedIn – recognising what works on the platform and what doesn’t, through a combination of experimentation with posting, reading up on tips and tricks, attending events and listening to podcasts.
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man; an initiative that aims to give men in industry a better understanding of the challenges women face in business, and HeANDShe; a conference series designed to bring men into the gender conversation.
Reflections on the PR industry
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock and share what our approach to measurement is here at Fourth Day.