AI in journalism – threat or opportunity?
The use of AI is a hot topic in many sectors at the moment - but should it be considered a threat or an opportunity by journalists?
4 things to think about before launching an international PR campaign
Are you planning to launch your business in a new territory? Lizzie shares some top tips to ensure your communications translate and how you can best work together with a PR agency
Take a Walk with Fourth Day
Take a Walk with Fourth Day
Our team are big advocates for getting out in the fresh air - so to celebrate National Walking Month in May, we've shared our favourite spots to go for a stroll with friends, family and colleagues
Work experience - worth it or not?
What can you gain from a work experience placement - and is it worth it or not? Our blog sheds some light on these questions
Why Brisbane is becoming a hub for tech innovation and investment
Brisbane is the fastest-growing capital city in Australia - and it's also the home of Fourth Day Australia. Olivia, who heads up our office Down Under, shares why it's such an exciting place to be.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
Communicating in a crisis – not as easy as it looks
There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.
International Women’s Day 2023: celebrating women working in tech
To celebrate International Women's Day 2023, we've gathered thoughts from some of the women we work with across the technology industry, discovering who or what inspired them to join the industry.
What do the French think about the UK's working lunch culture?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.
Is Artificial Intelligence Coming for our Jobs?
We asked marketers about their hopes and fears for ChatGPT, and how they think it'll impact their work in the long and short term.
How work experience is helping me choose between PR and journalism
Olivia Ridgway, a final year student at University of Salford, shares how work experience has helped her better understand the close links between PR and journalism - and which career route to take
Four Calling Birds – 20 years of Christmas greetings in PR
Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
A year at Fourth Day - VR, a Twit and a lettuce
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
What do you mean? The art of creating jargon-free B2B tech copy
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
The potential of the podcast: no longer a periphery media
After looking into the world of podcasts, Dominik breaks down why they are a popular medium, and how brands can use them effectively.
What does chaos at Twitter mean for you and me?
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
Ban the billboard? Ooh no!
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.