What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Fourth Day Account Manager Katharina has recently started moonlighting as a counsellor. Here she analyses the often complicated relationship between journalists and PRs and explores how applying certain theories of psychology could help everyone.
Our very own four-legged brand ambassador, Tess the Terrier, hit the headlines recently as part of #BringYourDogToWorkDay.
As experts in international PR, we know a thing or two about the challenges of communication across borders. From when not to call a German journo, to when it's OK to use emojis, our multi-lingual teams have the inside info.
We all have different political views, so what's OK to share with your colleagues in the workplace? Donald Trump's recent State visit to the UK got us thinking...
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories. So how much can you trust reviews, both in the B2C and B2B world? We discuss.
In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as one of the world’s most elegant cities. Both huge fans of travelling, Sarah Jane and I jumped at the chance to spend a few days with our colleagues at Quatrieme Jour last week.
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.
Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.
Why taking your online relationships offline can be so valuable - for both your business and your social life
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!
As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.
Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks, we immediately started reminiscing about Bob Harris’ (Murray’s character) attempts to negotiate Japanese culture. This got us talking about times we’ve seen other things get ‘lost in translation’ – in particular brands that have missed the mark following forays into foreign territories.
Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.
Yesterday we hosted the third and final session in our Honest Talks series on social media for business.