January lockdown blues - tips for staying positive

We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.

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What will you be spending your marketing budget on next?

With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?

Honest Talks: Leadership in 2020

Honest Talks with Fourth Day is back with Leadership in 2020 – a discussion which explores the big issues impacting business leaders today.

Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?

With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks.

The CEO and corporate reputation: How leaders promote and protect their businesses

CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.

Getting ahead of the media agenda – how to hit a moving target

With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute. But there are ways to make it work, and work well. Here's how.

Good news, bad news or escapism - what do we want from our media during a pandemic?

How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.

Onboarding during a global pandemic - what's it like?

What is it like to join a company in the midst of a global pandemic? Our new Junior Account Manager, Caroline Fletcher, shares her experiences of remote onboarding.

Doing good things in bad times: how businesses are contributing to the fight against Covid-19

We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.

The online communities we all need right now

It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust. However not everyone has that luxury. In this blog Lizzie Wood looks at some options to help with the transition.

Diary of a home working parent

Working from home with young children is, let's say, a challenge. Here at Fourth Day we too are dealing with the trials of a lockdown and for many of us that means homeschooling our young children. We asked our agency parents about striking the balance between keeping the kids happy and focusing on work.

Trend chasing or innovating? Could ‘Stories’ create a new dynamic for LinkedIn?

With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?

What is the right tone for coronavirus comms?

How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different? We share some advice.

Coronavirus and communications - update

If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.

International Women’s Day 2020: celebrating women in business

In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by and if they have any nuggets of advice for young females starting out in their industry.

Coronavirus and the communications conundrum

Most companies are feeling nervous about how COVID-19 will affect them. Here, Nikki shares her insights on how businesses should deal with the coronavirus from a communications perspective, and how the outbreak is having a unique impact on both our personal and professional lives.

5 places to host your event in Manchester

For marketing managers, finding the perfect location to host an event is not always easy. A quick Google will throw up the big corporate venues, including football stadiums, airport hotels and concert halls – but these are often too big, too ‘run of the mill’ or lacking in character.

Fourth Day turns 18

Fourth Day Public Relations is officially an adult. The team celebrated its 18th birthday recently with a cheers to the future and an exciting buzz in the air as we look forward to our 2020 offsite in gorgeous Greece.

5 steps to creating the perfect podcast

Podcasts as a medium have always interested me. As a commuter, I often find myself getting stuck into a complex topic or funny panel discussion whilst completing other mundane tasks like checking my mobile banking or online shopping.