Honest Talks #2: Authenticity - this is me, honest

On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.

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We've moved!

Fourth Day’s London team has moved. Our new office is in the fabulous setting of Somerset House - one of the city’s most spectacular and well-loved cultural spaces overlooking the river Thames.

How to write a great article: a checklist

If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.

Going viral: logic or luck?

The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s imagination and set the world ablaze.

PR vs journalism: what is the better career choice?

It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions. The most pressing perhaps, is which way to jump to get that first foot on the career ladder.

Show me the Value – tips on using PR to attract investors

At our recent event, hosted in collaboration with Berlin’s Tech Open Air (TOA) festival, we offered our insight and experience into how to use PR to raise awareness of an organisation amongst stakeholders, particularly potential investors.

How heritage and nostalgia can help sell your brand

The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting. But how can other companies use the past to strengthen their branding and sell products?

Social media: let’s help this child grow

Rupert Cornford is in a reflective mood after last week’s Honest Talks debate. While social media has had a rough ride, he argues these platforms offer the chance for more supportive and beneficial connections.

Using PR to attract investment at Tech Open Air

Fourth Day has hosted our first ever satellite event in Germany as part of this year's TOA festival in Berlin.

Honest Talks and social media: a roundup of the event

On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.

Why isn't social media fun anymore?

Nowadays, I still interact with social media every day, but in truth I rarely use it outside of work – its role in my personal life has completely died off.

Top tips for writing an ace press release

We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.

So, you want to work in PR...?

Having worked full-time in the industry for around 8 months now, I’m still learning. But here are a few pointers I’ve picked up so far.

Exploitation or opportunity? Making the case for an internship in PR

Speaking from my own experience, the internship I undertook at Fourth Day offered me a valuable opportunity to dip a toe in the world of PR and allowed me to experience the day to day realities of working in the industry.

Is social media more bad than good for brands?

What are brands using social media for? Presumably the overall objective is enhancing brand reputation and driving sales. But it might not be for everyone.

Honest Talks - Social media in the workplace

We’re hosting another Honest Talks! The third instalment in our series of panel discussions will be focused on the topic of “Social media in the workplace”. Tickets on sale now.

Fourth Day shortlisted for 2018 UK Content Awards

We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.

Berlin - still a cool kid, but is it time to grow up?

Following a visit to our Berlin office earlier this year, Xanthe Vaughan Williams shares her thoughts on how the city is flourishing into an exciting tech hub – but points out where there might still be room for improvement.

Here's looking at you, Casablanca

Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.