What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
How important is thought leadership when it comes to establishing a professional reputation?
PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss some of the big trends in international PR, Chicago's 'do-it-yourself attitude' and, among other things, the best place to take a journo for lunch!
Nikki and I asked a few clients and friends of Fourth Day for examples of inspired and/or terrible PR since 2010. KFC, Gordon Brown and, yes, Prince Andrew feature.
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?
Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than 6,000 industry leaders and ‘digitally-minded manufacturers.’
At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?
Last night, we took Honest Talks on the road for the first time as we headed to Liverpool to discuss the future of work.
We’re back with Honest Talks: The Future of Work - and this time we're heading to Liverpool to explore the big issues impacting our experiences of work and the way we interact with others.
Last night we hosted the latest instalment in our Honest Talks event series at Accelerate Places Manchester.
When flexible working first became more common, it was met with a round of applause. Who wouldn’t be excited at the thought of not having to go into the office every single day? But that initial excitement has started to wear off as new issues have popped up as a result.
Ahead of our next Honest Talks event looking at the future of work, we explore the current trend for 'slashie' careers. Is the death of the 'job for life' a blessing or a curse?
We’re back with Honest Talks: The Future of Work – a discussion which explores the big issues impacting our experiences of work and the way we interact with others.
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.