Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.
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Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts. The reality of media consumption today is that click-bait and fake news are two such trends.
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?
Raising awareness of an alternative transport solution that's putting private hire firms at the heart of the mobility revolution
Last night we hosted the latest instalment in our Honest Talks event series at Accelerate Places Manchester.