How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
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Fake news is a phenomenon that has plagued democracies in recent years. It’s therefore, more important than ever that brands and aspiring thought leaders alike consider whether the information they are pushing out will be viewed as credible.
Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts. The reality of media consumption today is that click-bait and fake news are two such trends.
With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute. But there are ways to make it work, and work well. Here's how.
We've been blown away by some of the stories of positivity we've witnessed in recent weeks. And our clients are doing everything they can to contribute to this. Here are a couple of examples.
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?