Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
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“Next slide please.” How data will shape the post-pandemic news agenda
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
#onlygoodnews please
Good news has been distinctly lacking in 2020. A reaction to both the pandemic and various political and social crises has been a 'good news movement', organisations actively promoting positivity.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
How journalists view click-bait, fake news and modern threats to traditional media
Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts.
Autumn newsletter 2014
Time is flying by at Fourth Day and Quatrième Jour – we can hardly believe it’s mid-November already!
Substack - targeted journalism or a mess of opinions?
Is Substack a valuable, and trustworthy, place for PRs to operate in, or is it just a social media platform where a small amount of expert insight can be found? Caroline gives her assessment
It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts