When flexible working first became more common, it was met with a round of applause. Who wouldn’t be excited at the thought of not having to go into the office every single day? But that initial excitement has started to wear off as new issues have popped up as a result.
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In the UK, we may best know Hamburg for being the city where the Beatles plied their trade before becoming an international sensation. But Germany’s second largest city boasts many impressive facts.
As the latest person to join the Fourth Day team (all the way from Australia), I’ve been astounded at the level of innovation and the entrepreneurial culture in London.
2013 was the year Google began its mission to get the world talking about its luxury new eyewear Google Glass. The company invited hundreds of individuals from the tech media to trial this new technology for up to a year - and the reports are in.
Team North went along to Manchester Digital’s Cartologie event last week to hear digital agency Code Computerlove air their views on the next big trends for retail. Refreshingly they didn’t utter the phrase “death of the High Street”. While they did of course acknowledge a shift in the customer journey, this presentation was all about the integration of physical and digital and how retailers can use digital to help drive customers in store.
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.