Nikki Scrivener

Director and Co-founder

Connect with Nikki on LinkedIn

All about Nikki

Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis  management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.

Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.

As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.

Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.


Recent articles by Nikki

20 years of Fourth Day

Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.


Supporting brands in their European expansion: 4 points to consider

Is your brand planning a European expansion? Nikki shares four pointers in this blog to help guide you with your communications strategy


Don’t just make a podcast – create something worthy of recommendation

The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.


'Can Do' measurement, part 1: The truth about measuring PR

Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception.


Leading through Coronavirus – can you ‘keep your head when all about you are losing theirs’?

With CEOs being tested to the limit, Nikki spoke to six leaders to understand how they’re leading their teams through the Coronavirus pandemic, and what they’ve learnt about themselves in recent weeks


The CEO and corporate reputation: How leaders promote and protect their businesses

CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.