Nikki Scrivener

Director and Co-founder

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All about Nikki

Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis  management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.

Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.

As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.

Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.

 

Recent articles by Nikki

Is social media more bad than good for brands?

What are brands using social media for? Presumably the overall objective is enhancing brand reputation and driving sales. But it might not be for everyone.

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Why brands should protect themselves from the dark net

As with so many things internet-related, the Dark Net began with good intentions.

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Why tech startups need to get to grips with Intellectual Property

Intellectual Property - every business has it but some of us don't know what it is or how we can protect it. Here, Nikki talks to Ian Sterritt from the Intellectual Property Office about why tech companies need to take their IP seriously.

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PR and the murky world of copy approval

Clare Balding inadvertently stirred up a media storm recently over allegations that she sought copy approval for a feature in Saga Magazine.

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What's holding back the Manchester Tech Scene

This report features leading figures in the Manchester tech scene discussing what it will take to make the city a global leader.

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Putting a human face to the brand

This week Southern Rail achieved a rare PR win in an unexpected form – namely a 15-year-old called Eddie. If you’re not already familiar with the story, Eddie is a work experience boy who bravely tackled some of the country’s most disgruntled rail users when he took over Southern’s twitter account for the day.

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