The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Why taking your online relationships offline can be so valuable - for both your business and your social life
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!
As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.
I like to think I’ve built up a good base of knowledge about LinkedIn – recognising what works on the platform and what doesn’t, through a combination of experimentation with posting, reading up on tips and tricks, attending events and listening to podcasts.
Yesterday marked International Men's Day so it was apt that my colleague Xanthe and I headed to Masculinity in the Workplace, hosted by Token Man; an initiative that aims to give men in industry a better understanding of the challenges women face in business, and HeANDShe; a conference series designed to bring men into the gender conversation.