Thought leadership: big opportunity or cringey cliché?
How important is thought leadership when it comes to establishing a professional reputation?
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Fourth Day's recipe for PR campaign success
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?
AUTOCAB
How Autocab managed to combat the Uber publicity machine
Raising awareness of an alternative transport solution that's putting private hire firms at the heart of the mobility revolution
Don’t just make a podcast – create something that is worthy of recommendation
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Why we need to move our conversations from online to offline
Why taking your online relationships offline can be so valuable - for both your business and your social life
National Conversation Week - are you having the right conversations?
This week is National Conversation Week (NCW), which aims to encourage the act of – yep, you guessed it – having a conversation. But not an online one, or a phone call, or anything digitally assisted. Instead, NCW seeks to inspire us to reconnect through the physical act of talking.
"Salud!" from sunny Barcelona
One of the highlights in the Fourth Day office is our annual offsite trip. From the souks of Casablanca and Iceland’s Northern Lights to the rugged hills of the Scottish Highlands, we’ve been just about everywhere and this year we headed off to sunny Barcelona!
World Book Day: What’s on Fourth Day’s bookshelf?
As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.
7 tips for using PR to attract investment
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.