A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
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In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Measurement – it’s as important as the work itself. But measurement falls to the bottom of the priority list far too often. This is for a number of reasons, including, but not limited to the fact that measurement is still not valued as much as it should be across organisations.
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
Expert tips and opinion on LinkedIn
I like to think I’ve built up a good base of knowledge about LinkedIn – recognising what works on the platform and what doesn’t, through a combination of experimentation with posting, reading up on tips and tricks, attending events and listening to podcasts.