With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?
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What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.
Agency matching experts Creative Brief put on a thought-provoking event last week at Picturehouse Central in London. The format was a series of questions posed...
There is a great deal of interest in how Virtual Reality (VR) can help market brands and generate sales.
We are thrilled to announce that Fourth Day has been shortlisted for two Computing Tech Marketing and Innovation Awards.
Working in B2B tech PR requires you to be aware of all the major trends happening in technology – and how these could affect clients.
Overlooking the Thames with views of St Paul's and the London Eye, on Wednesday 25th May, the 10th floor of the Boodle Hatfield office was a buzz of activity...