B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
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Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks, we immediately started reminiscing about Bob Harris’ (Murray’s character) attempts to negotiate Japanese culture. This got us talking about times we’ve seen other things get ‘lost in translation’ – in particular brands that have missed the mark following forays into foreign territories.
New Rules: is it make or break for influencer marketing?
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.
Modern Marketing – it’s all about agencies pulling together
Agency matching experts Creative Brief put on a thought-provoking event last week at Picturehouse Central in London. The format was a series of questions posed to four panellists, each of whom held a senior marketing position - at KFC, TUI, Microsoft and Atom Bank respectively.
Virtual reality: where does it fit in the world of marketing?
There is a great deal of interest in how Virtual Reality (VR) can help market brands and generate sales.
Fourth Day has been shortlisted for two Computing Tech Marketing Awards
We are thrilled to announce that Fourth Day has been shortlisted for two Computing Tech Marketing and Innovation Awards. The nominations come in the Content Marketing Campaign of the Year and, the much coveted, PR Agency of the Year.
Tech and the changing face of PR and marketing
I always look forward to a visit to KPMG because, well, the views over Manchester offer a pretty nice spot to have your morning coffee. Which is exactly what I did last week at Business Cloud’s breakfast, ‘how tech has changed the face of PR and marketing.’
An evening with Watson – how Artificial Intelligence is impacting marketing
Working in B2B tech PR requires you to be aware of all the major trends happening in technology – and how these could affect clients. Understanding the implications of Artificial Intelligence (AI), however, is challenging even for the techiest of people.
Being B2B London: Shining a light on creativity and innovation in B2B PR and marketing
Overlooking the Thames with views of St Paul's and the London Eye, on Wednesday 25th May, the 10th floor of the Boodle Hatfield office was a buzz of activity as the first London Being B2B event took place.
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.