The rise of podcasts – and what it means for B2B marketing
To help understand why podcasts appeal to B2B audiences we spoke to Jason Bradwell, host of the B2B Better podcast. Here he shares his insights on what works… and what doesn’t.
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What will you be spending your marketing budget on next?
With 9% of the UK marketing workforce either furloughed or made redundant, teams are already having to do more with less budget. So, what will Q3 and Q4 2020 look like for UK marketers?
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks...
New Rules: is it make or break for influencer marketing?
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.
Modern Marketing – it’s all about agencies pulling together
Agency matching experts Creative Brief put on a thought-provoking event last week at Picturehouse Central in London. The format was a series of questions posed...
Virtual reality: where does it fit in the world of marketing?
There is a great deal of interest in how Virtual Reality (VR) can help market brands and generate sales.
Fourth Day has been shortlisted for two Computing Tech Marketing Awards
We are thrilled to announce that Fourth Day has been shortlisted for two Computing Tech Marketing and Innovation Awards.
Tech and the changing face of PR and marketing
I always look forward to a visit to KPMG because, well, the views over Manchester offer a pretty nice spot to have your morning coffee.
An evening with Watson – how Artificial Intelligence is impacting marketing
Working in B2B tech PR requires you to be aware of all the major trends happening in technology – and how these could affect clients.