Telling truth in a world of lies: how brands can deal with disinformation

How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?

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Innovation overload

It seems everywhere we look we are confronted with the latest technology innovations. Twitter is abuzz with new ideas of what we can create with 3D printing...

PR professionals trusted more by new generation

A study from Fourth Day PR reveals that 68% of 18-24 year olds trust PR professionals more than journalists.

What's new in retail at RBTE?

Last week, Fourth North ventured down south for the Retail Business Technology Expo (RBTE) where one of our clients was exhibiting and delivering a seminar.

Time to wind my neck in over Giraffe acquisition

The news that Tesco had acquired Giraffe this week was greeted with a universal ‘oh no, what a shame’ in our house. It shouldn’t come as a surprise. I know lots of other warm...

Branding at Burberry

The Burberry brand has a rocky relationship with the fashion world, not least when, back in the early 2000s Burberry took its trademark...

Social media: knowing when you've had enough

Hannah talks about the many attractions of social media and knowing when it’s time to cut back.

Archiving Twitter: Is it really worth it?

Nikki wrote a blog entry below for The Wall last week following a story in the Telegraph that outlined the US Library of Congress’ plans to archive all tweets...

Selfridges, HMV and the British High Street frenzy

Lizzie sits down to check out ITV1’s new Sunday night drama, Mr Selfridge

Intellectual property in China - what do businesses need to know?

Azhar Sadique from patent and trademark attorneys Keltie provides some valuable guidelines for anyone doing business in China.