What's a website for? Striking a balance between readability and SEO
What's the purpose of a website? Is it to generate traffic? Or to impress those who see it? Both? It can be hard to strike this balance, but it's important to try.
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DOES TRADITIONAL PR PROVIDE DIRECT SEO VALUE?
When digital solutions are so often presented as marketing’s latest silver bullet, it can be easy for businesses to forget how valuable traditional PR can be.
Thoughts from SAScon: where SEO meets PR
I’ve just spent two days at SAScon (search, analytics and social media conference) in Manchester and found that the most interesting conversation topic was around the lines between SEO and PR blurring more than ever.
'Can do' measurement part 3: Three steps to content measurement that are often ignored
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
The online communities we all need right now
It's taken some time to transfer to working from home, but at Fourth Day our close-knit team has helped us to adjust. However not everyone has that luxury. In this blog Lizzie Wood looks at some options to help with the transition.
Going viral: logic or luck?
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s imagination and set the world ablaze.
The Purpose of PR: it’s not just about the clicks
“What actually is PR?” This is a very reasonable question – and one that I’ve grown used to hearing from friends who don’t happen to have a job in communications.
Get your PR approach right for the German business market
Successfully expanding into any new territory requires a good understanding of the culture of the country you’re entering. This is certainly true with Germany.
Do you really need a PR agency?
It might sound like commercial suicide for us to question whether you need to hire a PR agency. But as well as wanting to grow our business we’re keen to ensure a strong relationship with any new client because it helps us both in the long run.
Social, award-nominated and international PR - highlights from Fourth Day's offsite January 2016
We’ve recently returned from our company offsite in Berlin. It was our biggest to date, with 16 of us coming together to share the best of our work in 2015, our plans for this year and the changes we’re all seeing in the industry.