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The Future of Work: Generation Slashie
Ahead of our next Honest Talks event looking at the future of work, we explore the current trend for 'slashie' careers. Is the death of the 'job for life' a blessing or a curse?
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
The truth behind phoney five-star reviews
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories. So how much can you trust reviews, both in the B2C and B2B world? We discuss.
From Queen Victoria to Kylie Jenner: A history of the influencer
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.
Too many baskets for your eggs - where to pitch in the digital age
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
Honest Talks #2: Authenticity - this is me, honest
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
Predictions for the year ahead in PR
What’s on the PR radar for 2019?
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.
New Rules: is it make or break for influencer marketing?
Social media platforms are now saturated with sponsored and advertorial content. But it’s not always easy for audiences to realise which posts are ads and which are impartial.