Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Search results
You searched for
Staying credible: how to combat a cacophony of fake news
Fake news continues to be the focus of widespread concern, and it’s now more important than ever that brands must be wary of contributing to the spread of factually incorrect information.
Telling truth in a world of lies: how brands can deal with disinformation
How can brands deal with disinformation and misinformation in an age where lies spread faster than truth - and people you talk to may not even exist?
Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
Going to Tech Open Air (TOA) in Berlin?
In July, we’ll be back at Berlin’s Tech Open Air (TOA) festival, offering practical tips to technology businesses on how to use PR to raise awareness.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
SD Worx
How thought leadership helped SD Worx change perceptions
Our content provided the cornerstone of a campaign that gave SD Worx "more leads than we could handle!"
Can TikTok and Insta Take Over the Traditional News Industry?
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.