There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.