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'Can do' measurement part 3: Three steps to content measurement that are often ignored

Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?

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What do you mean? The art of creating jargon-free B2B tech copy

At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.

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Content

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Fourth Day shortlisted for 2018 UK Content Awards

We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.

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Report

The Importance of Content to your New Website

Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.

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Rethink your content's headline

Rethink your content's headline

6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!

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What I didn't know about content marketing

Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.

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“Next slide please.” How data will shape the post-pandemic news agenda

The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.

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PAPER gallery

Using PR to raise awareness of PAPER's reopening post-Covid

A successful regional media campaign helped put PAPER gallery on the map as an arts and culture venue to visit following lockdown

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I signed up to Clubhouse and this is what happened

Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?

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