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Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.
The issue of online trust is one that has snowballed since the 2016 US election. News sources and social media outlets have increasingly been scrutinised by the public for distributing “fake” stories. So how much can you trust reviews, both in the B2C and B2B world? We discuss.
In the words of Audrey Hepburn, “Paris is always a good idea.” With its graceful architecture and tree-lined boulevards (and the less idyllic congestion), Paris is known as one of the world’s most elegant cities. Both huge fans of travelling, Sarah Jane and I jumped at the chance to spend a few days with our colleagues at Quatrieme Jour last week.
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.
Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.
Why taking your online relationships offline can be so valuable - for both your business and your social life