At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
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Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.
Telling the story of Kelda Wood's phenomenal challenge and achievement helped her to raise the funds she needed, and awareness of the work of her charity Climbing Out.
Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.
Last week, I attended the Women in Business Expo Virtual. Here's my three highlights from the two-day event.