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Are you getting maximum value from your lead gen content?

There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.

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3 steps to content measurement: 'Can do' measurement part 3

Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?

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What do you mean? The art of creating jargon-free B2B tech copy

At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.

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Content creation

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Fourth Day shortlisted for 2018 UK Content Awards

We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.

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Report

The Importance of Content to your New Website

Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...

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Rethink your content's headline

Rethink your content's headline

6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!

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What I didn't know about content marketing

Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.

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Long live regional and trade media: will quality journalism receive government support?

Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.

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New to event organising? Here’s how to succeed

If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.

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