At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
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There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel