At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
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Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.
How important is thought leadership when it comes to establishing a professional reputation?
PR agency 3Points Communications are specialists in fintech and Chicago tech. On a recent trip to the Windy City our director Xanthe sat down with founder and CEO Drew Mauck to discuss some of the big trends in international PR, Chicago's 'do-it-yourself attitude' and, among other things, the best place to take a journo for lunch!
Reading through our blog posts from the past year, you can tell it’s been a busy one here at Fourth Day.