At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Despite the surf and barbies, the Christmas period for businesses in Oz can be gruelling. Olivia, our PR consultant Down Under, shares her thoughts on weathering the Christmas blackout.
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for a PR campaign?
Yesterday, Laura and I headed to Liverpool for the Smart Factory Expo – an event hosted by The Manufacturer as part of Digital Manufacturing Week that brought together more than 6,000 industry leaders and ‘digitally-minded manufacturers.’
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?