At Fourth Day, we are well versed in the art of translation. And not just from one language into another. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content. Here we explore why this is so important.
We are delighted to announce that Fourth Day has been shortlisted for the inaugural 2018 UK Content Awards for B2B Content Campaign of the Year.
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration often comes before the most important thing, the message the brand is trying to communicate.
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
With more and more of us working from home, LinkedIn has announced it's bringing Snapchat-style stories to the platform. Is LinkedIn looking to do something new? Or just following the crowd?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different? We share some advice.
If you're looking for a quick sanity check on how to deal with the coronavirus outbreak via your comms channels, we've collated some of the key questions we’re being asked and answered them here.
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by and if they have any nuggets of advice for young females starting out in their industry.