News update on Fourth Day's latest PR projects in Africa
Fourth Day PR expands presence in Africa
A news update on new client projects in Benin and Morocco
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How African culture has changed our approach to PR
Since opening our Casablanca office in September 2015, we’ve discovered some interesting differences between how the African and European press operate. This is most evident in the way they prefer to communicate. Methods of contact, considered informal or unconventional in Europe, are quite the norm in Africa.
Welcome to our new Africa office
Welcome to our new office in Africa! We’re delighted to give you a sneak peak of our new office in the Maarif area of Casablanca. Another stage of our Moroccan expansion complete!
Foldables, 5G and Felipe at the Fira - the highs and lows of MWC19
Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.
How to deal with a PR crisis - examples from Morocco
Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.
Event
Using PR to attract investment at Tech Open Air
Fourth Day has hosted our first ever satellite event in Germany as part of this year's TOA festival in Berlin.
Here's looking at you, Casablanca
Fourth Day enjoyed an inspiring few days overseas at the end of March. We assembled our teams from France, Germany and the UK in Casablanca for our annual offsite meeting.