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Since opening our Casablanca office in September 2015, we’ve discovered some interesting differences between how the African and European press operate. This is most evident in the way they prefer to communicate. Methods of contact, considered informal or unconventional in Europe, are quite the norm in Africa.
Nikki's back from this year's Mobile World Congress (MWC19). Not for the faint-hearted, the show attracts 107,000 people from across the world - all wanting to meet, greet, sell to and drink cerveza with the who’s who of the mobile tech industry.
Every business will have to manage its own PR crisis sooner or later. Here we highlight three 2018 examples from Morocco, before providing you with some best practices for communicating during a time of crisis.