Laura Thomas

Account Executive

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All about Laura

Laura joined the team in 2018 after graduating with a degree in English Literature and Sociology from the University of Essex.

As part of the Manchester team, Laura supports clients on content, media relations and reporting.

Since moving to Manchester she has been busy exploring the city, but is also a pretty amazing badminton player in her spare time. Laura has some interesting stories to tell, like the time she died in a film – playing a child struck down by TB in the 2011 adaptation of Jane Eyre.


Recent articles by Laura

From Queen Victoria to Kylie Jenner: A history of the influencer

Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements is nothing new. Here we analyse the history of the influencer and learn that today's stars of Instagram aren't so different from their predecessors.


World Book Day: What’s on Fourth Day’s bookshelf?

As schools all over the country encourage their students to come in dressed as their favourite fictional character as part of World Book Day, we’ve been getting into the spirit of things at Fourth Day by sharing some our favourite reads.


James and the Giant Press Release: PR in Roald Dahl's World

Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.


Twitter: Getting rid of the like but increasing the love?

The madness of this Monday morning wouldn’t have been much different from any other – that is, if it weren’t for the Twitter frenzy that was taking place.


Poison or panacea? How does Kenneth Cukier view the 'threat' posed by AI

Climate change. Pandemics. These are just two potential existential threats where AI could offer a solution, according to Kenneth Cukier. Senior editor at The Economist, Cukier claims AI is not a promising development; it’s a necessary one.


Using pictures to make PR pop

As it’s almost World Photo Day, we’ve been speaking a lot in the office about how important images can be when it comes to getting coverage for clients. Good pictures really can make or break a story, and by spending a little bit of extra time making sure you’re getting it right, you can turbo-charge your PR efforts.