Caroline Fletcher

Account Manager

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All about Caroline

Caroline joined Fourth Day in 2020. She has worked both in-house and within digital and marketing agencies for over 20 years – including managing the Guardian Soulmates account – where disruptive technology first changed the ways that people meet. She has also managed her own ecommerce business.

Caroline loves connecting with people and trying new things. She enjoys life drawing and has always wanted to study contemporary art. She is also undertaking assistant coaching training for a FA-backed girls’ footballing initiative.

Recent articles by Caroline

The best coffee shops in Manchester

With people heading back into Manchester for both work and networking, we thought it was time to revisit and review a few of our favourite places to meet over a coffee.


How lockdown has led us to embrace every occasion

PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.


January lockdown blues - tips for staying positive

We’ve been hit with a double whammy this January. Not only do we have to endure the dullest month of the year, but we rolled into 2021 under another lockdown.


Don’t panic - the Christmas party has NOT been cancelled!

In case you’re still plotting how to virtually recreate the highlight of the working year, here’s our guide to sprinkling some last minute Christmas party magic, 2020 style


Virtual insanity? The good and bad of online events

Virtual industry events have very quickly become the norm in 2020. But with everybody doing it, getting it right is more important than ever. Here we share our personal experiences of virtual events.


“You’re on mute”: How Zoom has changed business etiquette

With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.