Paul Maher

Content Director

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All about Paul

Following a degree in Economic History, Paul completed his NCTJ journalism qualification and went on to become an award winning news editor, business writer and technology journalist. He joined Fourth Day in 2013 as Content Director and is currently studying for a Mini MBA in Marketing.

Paul helps clients to influence potential customers via content marketing. This involves finding ways to connect with target audiences across multiple marketing channels, in order to build reputation and nurture interest in the brand.

A countryside dweller, Paul loves family life in the hills, health and fitness and chatting all things sport and politics.

 

Recent articles by Paul

How to write a great article: a checklist

If you are trying to improve as a writer you should want to try new things. No one wants to crank out tired, stale copy that sends everyone to sleep.

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PR vs journalism: what is the better career choice?

It’s that time of year again when graduates find themselves expelled from the safety of their university bubble and are confronted with important life decisions. The most pressing perhaps, is which way to jump to get that first foot on the career ladder.

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How heritage and nostalgia can help sell your brand

The success of remastered technology proves that heritage and nostalgia can sell even in a sector focused on the new and exciting. But how can other companies use the past to strengthen their branding and sell products?

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Social media: let’s help this child grow

Rupert Cornford is in a reflective mood after last week’s Honest Talks debate. While social media has had a rough ride, he argues these platforms offer the chance for more supportive and beneficial connections.

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Why isn't social media fun anymore?

Nowadays, I still interact with social media every day, but in truth I rarely use it outside of work – its role in my personal life has completely died off.

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Top tips for writing an ace press release

We believe press releases are and will always be a great tool for spreading client news. Obviously you can’t rely solely on this though, they are just one part of a communications campaign.

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