All about Paul
Following a degree in Economic History, Paul gained the NCTJ journalism qualification and went on to become an award winning news editor, business writer and technology journalist. He joined Fourth Day in 2013 as Content Director and has since completed a Mini MBA in Marketing.
Paul helps clients to influence potential customers via content marketing. This involves finding ways to connect with target audiences across multiple marketing channels, in order to build reputation and nurture interest in the brand.
A countryside dweller, Paul loves family life in the hills, health and fitness and chatting all things sport and politics.
Recent articles by Paul
What does chaos at Twitter mean for you and me?
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
Are you getting maximum value from your lead gen content?
There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.
PR tips: How marketers can succeed with a PR agency
Vic Heyward, head of brand at Bright, shares her PR tips with Fourth Day director Xanthe Vaughan Williams on how marketers can succeed with a PR agency
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Getting ahead of the media agenda – how to hit a moving target
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute.
What Zuckerberg and WeWork’s struggles tell us about reputation management
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?