The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
A quick cheat sheet on a few of the key measurements we use in PR and what they mean in real terms.
It’s easy to assume that a common language and culture would mean that a PR programme can easily transfer from the US to the UK. But the reality is quite different. Here is our guide to UK PR.
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.