Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
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Honest Talks #2: Authenticity - this is me, honest
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
James and the Giant Press Release: PR in Roald Dahl's World
Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.
7 tips for using PR to attract investment
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.
Predictions for the year ahead in PR
What’s on the PR radar for 2019?
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.
Expert tips and opinion on LinkedIn
An Interview with 'Mr LinkedIn', Mark Williams
I like to think I’ve built up a good base of knowledge about LinkedIn – recognising what works on the platform and what doesn’t, through a combination of experimentation with posting, reading up on tips and tricks, attending events and listening to podcasts.
Reflections on the PR industry
How are we measuring up?
AMEC's measurement month has seen a whole host of events run across the globe so, Emily thought now would be a great time to take stock and share what our approach to measurement is here at Fourth Day.
Our round-up of Big Data London
Changing the perception of data in society
Big Data London, an event we went to recently, revealed to us that there is a whole lot more to the data industry than we might think, and perceptions of data are being challenged from both a business and societal perspective.
PR for startups - head above or below the parapet?
We spent last Thursday at the inspiring Plexal building, formerly the press office for the 2012 Olympics and now an innovation hub for “deep tech” startups.
APS Group
Helping APS win over procurement professionals
APS Group is a marketing solutions provider, which operates across Europe and the US, employing nearly 700 people. The company was listed 2nd out of 200 in the Sunday Times International Fast Track for International Growth in 2017.