In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion - what practical changes they can make and how they should approach the topic in the context of their reputation.
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
Raising awareness of an alternative transport solution that's putting private hire firms at the heart of the mobility revolution.
Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?
Launching CV-writing service TopResume in the UK required more than a name change. To raise the profile of TopCV, Fourth Day needed to establish the reputation of its career expert Amanda Augustine.
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.