The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
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The value of awareness, credibility and reputation
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel
A Fourth Day report
Want to build your reputation across the water? Here are some things you should know
We asked 53 US technology companies about their plans for European expansion & the type of support they want from PR agencies in the territory. Our report shares their insights and our advice.
Does reputation matter to investors?
We sat down to discuss reputation and investment with Knight Corporate Finance director, Paul Billingham
Probrand
How we positioned Probrand as a brand that empowers IT buyers
We used powerful content and thought leadership to help Probrand gain visibility, establish authority and build its brand reputation
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
Ghost Influencers – the nemesis of PR?
We in PR have a new threat: the ghost influencer. In this blog, Rachel explains who these influencers are and how they're undermining trust in the media.
Why ESG is becoming a key priority for Australian businesses
Our Brisbane-based colleague, Olivia Dodd, analyses Australia's approach to ESG and the challenges Australian businesses face when communicating about this topic.