Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
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A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
What Zuckerberg and WeWork’s struggles tell us about reputation management
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?
Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
New to event organising? Here’s how to succeed
If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.
Founders and Funders: it’s all about the story
Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.
SamsonVT
How we helped tech startup SamsonVT raise $5m in investment funding
We established the company as a credible provider of interactive 3D technical publications – helping to drive sales and attract investment
Are you getting maximum value from your lead gen content?
There are many ways to generate greater interest in your content and draw additional value from it. Here we share a few tactics we've previously deployed as part of content campaigns for our clients.
The power of personal profile - how PR can help to attract investment
At B2B Marketing Expo 2021, Nikki Scrivener spoke to Paul Billingham of Knight Corporate Finance about the power of PR & how raising a personal profile can attract investment. Here are our takeaways
7 tips on PR for tech startups
PR is a brilliant means for tech startups to get their name out there in a credible way. But it can be hard to know where to begin. We've provided 7 tips that will help you get started.