Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
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Thought leadership: big opportunity or cringey cliché?
How important is thought leadership when it comes to establishing a professional reputation?
PR’s big moments of the past decade
Nikki and I asked a few clients and friends of Fourth Day for examples of inspired and/or terrible PR since 2010. KFC, Gordon Brown and, yes, Prince Andrew feature.
What Zuckerberg and WeWork’s struggles tell us about tech PR
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed in recent years. So how can tech businesses protect themselves from the current 'techlash'?
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace? Donald Trump's recent State visit to the UK got us thinking...
Honest Talks #2: Authenticity - this is me, honest
On Thursday, our London team hosted the second event in our three-part Honest Talks series, each of which delving deeper into the topic of social media.
James and the Giant Press Release: PR in Roald Dahl's World
Bookworms rejoice – today is World Book Day! The international celebration of books and reading has been going for 20 years, and this got the Fourth Day team thinking about what we were reading two decades ago.
News update on Fourth Day's latest PR projects in Africa
Fourth Day PR expands presence in Africa
A news update on new client projects in Benin and Morocco
7 tips for using PR to attract investment
While there are several ways to attract investment from funders - one thing that's essential for tech start-ups and entrepreneurs, who are looking to catch the eye of investors, is establishing their credibility using PR.
Predictions for the year ahead in PR
What’s on the PR radar for 2019?
Nikki shares the team's 2019 predictions for what the year might hold for businesses and PRs when it comes to communication trends.