Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
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A Fourth Day whitepaper
The CEO and corporate reputation: How leaders promote and protect their businesses
CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
What Zuckerberg and WeWork’s struggles tell us about reputation management
Watching Mark Zuckerberg squirming in front of Congress shows just how much trust in tech giants has changed. So how can tech businesses protect themselves from the current 'techlash'?
Why big tech companies need to repair their reputations in 2018
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
7 tips on PR for tech startups
PR is a brilliant means for tech startups to get their name out there in a credible way. But it can be hard to know where to begin. We've provided 7 tips that will help you get started.
Diary of a PR intern
Fourth Day's Summer intern, Biba Stern, shares what's she learned from her first experience of working in the PR industry.
AUTOCAB
How Autocab challenged the perception of the taxi industry
Raising awareness of an alternative transport solution that's putting private hire firms at the heart of the mobility revolution.
I signed up to Clubhouse and this is what happened
Clubhouse is the new hot kid on the social media block. Forget text or video, Clubhouse is all about the voice, with audio chat rooms available for almost any subject out there. So how do you do it?
TopCV
Launching a US brand in the UK
Launching CV-writing service TopResume in the UK required more than a name change. To raise the profile of TopCV, Fourth Day needed to establish the reputation of its career expert Amanda Augustine.
‘Can Do’ Measurement, Part 4: Measuring the impact of media relations
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.