In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion - what practical changes they can make and how they should approach the topic in the context of their reputation.
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CEOs from six technology companies, all at different stages of growth, discuss their attitudes towards personal profile. Download the whitepaper.
Big tech was put on trial in 2017, with firms enduring an onslaught of criticism throughout the year.
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception. Here Fourth Day director Nikki introduces a series of blogs on the thorny subject of measurement.
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion, as well as hearing her views on the recent Black Lives Matter movement