In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
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Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
The way we share and consume news today has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute. But there are ways to make it work, and work well. Here's how.
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
Our very own four-legged brand ambassador, Tess the Terrier, hit the headlines recently as part of #BringYourDogToWorkDay.
Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.
On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.