Announcements by Verizon, BuzzFeed and Vice that all three have cut their workforce have drawn some bleak conclusions. The Guardian, for example, described these job losses as ‘the beginning of a new publishing depression’ – representing a global undercutting of the digital media industry, and a dwindling landscape of news outlets.
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On Wednesday evening, we hosted the third event in our Honest Talks series, with discussion this time revolving around social media and the role it has to play in our professional and personal lives.
Monitoring changes on Twitter, LinkedIn and Facebook is a fun part of working in PR. As with much in the digital world, these platforms are constantly evolving as they adapt to changes in user behavioural patterns.
Understanding new trends is important if we want to continue reaching our target audiences as the media landscape shifts. The reality of media consumption today is that click-bait and fake news are two such trends.