Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
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‘Bring personality to your content’ - tips for using LinkedIn in 2024
How is LinkedIn changing and what does the future hold for the platform? Find out in this chat with Mark Williams, LinkedIn guru and host of the Informed Podcast
What do you mean? The art of creating jargon-free B2B tech copy
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
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The Importance of Content to your New Website
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
Rethink your content's headline
Rethink your content's headline
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Substack - targeted journalism or a mess of opinions?
Is Substack a valuable, and trustworthy, place for PRs to operate in, or is it just a social media platform where a small amount of expert insight can be found? Xanthe gives her assessment
It’s not about 8 out of 10 cats: how research can be a brilliant tool for building trust
Market research is a great way for B2B brands to grab attention - but how they can use it responsibly to build trust? Xanthe shares her thoughts