Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
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‘Bring personality to your content’ - tips for using LinkedIn in 2024
How is LinkedIn changing and what does the future hold for the platform? Find out in this chat with Mark Williams, LinkedIn guru and host of the Informed Podcast
What do you mean? The art of creating jargon-free B2B tech copy
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
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The Importance of Content to your New Website
Human beings are visual creatures so it is not surprising that when organisations approach a website project they often think of imagery first. This consideration...
Rethink your content's headline
Rethink your content's headline
6 CRUCIAL REASONS TO RETHINK YOUR CONTENT’S HEADLINE!
What I didn't know about content marketing
Harriet Parkin, marketing student and intern at Fourth Day Content Services, takes a look at the power of content and its role in PR.
Powered by AI - 4 tools that can make a difference
From how we organise our notes to creating background music, here’s a short list of AI services that are changing how we work - with the internet’s perennial caveat: all views are my own.
Breaking the Fourth Wall... with Rachel Chesters
In this edition of Breaking the Fourth Wall, Danny speaks with Rachel Chesters, founder and managing director of Start Communication, about AI in marketing and communications.