Why visual images matter in B2B PR
In a saturated media landscape, images can capture journalists' attention, reinforce the credibility of a story and increase the likelihood of its uptake. But how should they look in a B2B context?
Search results
You searched for
Is seeing still believing? How brands and content creators are navigating AI in imagery and video
Nikki quizzes Rob Fowell, director at All Caps Media, about the growing influence of AI in video and imagery - and how we can best navigate it.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
(Not) everybody’s heard about the bird(s)
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?
Four Calling Birds – 20 years of Christmas greetings in PR
Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.
Too many baskets for your eggs - where to pitch in the digital age
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.
Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks...
Going viral: logic or luck?
The modern dream of any marketing or PR professional is to design a campaign that gets everybody talking. We all want to produce content that will capture the public’s...